Apple’s new Shot on iPhone ads feature lots of slo-mo and timelapse

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Going down.
Going down.
Photo: Apple

Apple has added two new spots to its iconic ‘Shot on iPhone’ campaign that highlight the iPhone’s video capabilities.

The short new ads only last 15 seconds. One highlights the effects you can get by using iPhone’s slo-mo video and some windblown hair, while the other captures how thrilling it is to zip down the cable car in Bregenz, Austria.

Watch them both below:

How An Apple Fanatic Turns DIY Nude iPhone Photos Into Art

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A work by Igor Capibaribe made with iPhone self-portraits.
A work by Igor Capibaribe made with iPhone self-portraits.

The iPhone camera has sparked a revolution in self-portraits – both above and below the belt. One Apple fanatic in San Francisco has turned the habit of iPhone users to say cheese into inspiration for a new kind of portrait.

Igor Capibaribe takes the nude iPhone photos people send him and turns them into one-of-a-kind art works.

The final effect is so far away from DIY nudie shots that the photos here don’t really do them justice. If you’re in San Francisco, you can check them out on this weekend at his studio. (October 26th from 6-9 pm, October 27 and 28 from 11 am – 6pm, Studio 3A 2150 Folsom Street. You can also see more on his site.)