Tim Cook looking smug at Sun Valley last year. (photo by Rick Wilking, Reuters)
When it comes to all the elite conferences Silicon Valley is so well known for, Apple executives rarely make appearances. Apple’s shortlist includes the annual Code Conference and Allen & Co.’s business conference in Sun Valley, Idaho. The second kicks off next week.
Like last year, Tim Cook and Eddy Cue have been invited to hobnob with the tech and media world’s most powerful players. Both execs attended last year, and if they choose to do so again this year, there will undoubtedly be many interesting conversions had behind closed doors with competitors and potential partners.
Tim Cook has been an ardent supporter of LGBT rights while leading the ship at Apple. That continued this weekend, as Apple (in a display known as “Apple Pride”) participated in the San Francisco Pride Celebration & Parade, one of the many gay pride parades held Sunday across the United States.
Apple gave out $1 iTunes gift cards to onlookers at the parade, allowing them to download free songs from the iTunes Store. It also celebrated the event by including an “LGBT Gay Pride” station on iTunes Radio.
The new Puerta del Sol Apple Store opens to fans in Madrid’s historic square. Photo: Paul Whiteland
Apple expanded its enormous retail empire this weekend with the grand opening of its new Puerta del Sol store that let its first customers through the crystal clear glass doors Saturday June, 21st in Madrid, Spain.
Customers lined up early Saturday morning to be among the first customers to enter Apple’s newest sanctuary, with some reports claiming nearly 600 queued up before opening hours to see the second largest Apple Store in Europe.
Apple seems friendlier these days. But at what cost? Photo: Roberto Baldwin/The Next Web
Apple sure is looking friendlier these days.
This year’s Worldwide Developers Conference was geekier, more welcoming and less locked-down than any in recent history. Apple also bid farewell to Katie Cotton — the much-feared queen of PR, whose frosty relations with journalists made her only slightly less terrifying than an angry Steve Jobs — with a call for a “friendlier, more approachable” public relations face to warm up the company’s relationship with the press.
“For the past few years it’s felt like Apple’s only goal was to put us in our place,” Panic’s Cabel Sasser recently tweeted. “Now it feels like they might want to be friends.”
These recent moves represent a major change in the way Apple does business, even as the company sits atop a $150 billion war chest amassed thanks to innovative products, ruthless leadership and heavy-handed policies that fostered a culture of secrecy and utter domination. But in a world where it’s drummed into our heads that nice guys finish last, does Apple’s approach risk killing the company with kindness?
A cheaper iMac that proves you get what you pay for, fresh beta updates for iOS 8 and OS X Yosemite, and a “rare” iPhone with a $15,000 price tag. You’ll get these stories and more in Cult of Mac’s video rundown of the week’s biggest Apple news.
The New York Times featured a fascinating profile of Tim Cook on Sunday, describing his leadership style at Apple — including his role in product development, his efforts to grow the Apple brand, and his “quiet” approach to design. The profile also features a couple of neat insights that may have bearing on Apple’s eagerly-awaited iWatch development.
Tim Cook tweeted this photo today of his visit to the new Apple campus in Austin, Texas. Can you read his lips?
Imagine calling into AppleCare, pissed off that your iPad’s display is freezing, again. You’re ready to obliterate the schmucks at the call center with a hadouken ball of fury, but when the line is finally answered, you’re disarmed by the sweet southern charm of Apple’s lovable CEO.
That’s what happened to a couple of customers calling into AppleCare yesterday in Austin, Texas as Tim Cook and Eddy Cue took a tour of the new facilities, fixed up some Mac Pros, and even fielded a few calls themselves.
Congress has dropped the ball on surveillance reform, according to Tim Cook and a host of other top tech CEOs throughout the country.
In a full-page ad printed in today’s Washington Times, the tech companies tell the Senate it’s been a year since revelations on the NSA’s over reach were made known to citizens, but Congress has failed to pass a version of the USA Freedom Act that would restore the confidence of internet users.
We’re still busying digesting all the new stuff Tim Cook and Craig Federighi announced yesterday with iOS 8, and even though we’re ridiculously excited about major backend features like HomeKit, iCloud Photo Library and Metal, 24 hours of tinkering around with the OS has revealed a lot of hidden gems that went unmentioned.
Along with the host of new iOS 8 features, Jony Ive and the Human Interface team have been busy adding dozens of tiny tweaks to the UI as well as tossing in a few smaller features you probably didn’t notice.
Take a look at these 11 tweaks Apple sneaked into iOS 8 without telling anyone: