All items tagged with "Tim Cook"

Apple Watch was conceived just after Steve Jobs’ death

Apple Watches

Tim Cook just took Apple into uncharted waters with a new product that could completely redefine the smart watch category, but when he took the stage, Tim says he Steve Jobs was on his mind.

Minutes after the keynote closed, Tim Cook met up with ABC News’ David Muir and said that he thinks Jobs was smiling down on the event, and would be incredibly proud to see what the company is doing today. Cook also talked a little bit about the development of the Apple Watch, revealing that it’s the first post-Jobs device Apple has released.

Watch the short interview below:

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Apple makes everything you own obsolete … again

You're gonna want one of these. Probably both, though. Photo: Roberto Baldwin/The Next Web

You’re gonna want one of these. Probably both, though. Photo: Roberto Baldwin/The Next Web

That like-new iPhone 5s in your pocket? Obsolete. How about that smartwatch or fitness band you’ve been carting around on your wrist for the past six months? Old news. If you whip out your leather wallet and try to pay with a rectangle of plastic — at least at the corporate stores Apple works with — chances are you’ll be looked at like an old fogey.

Apple has, once again, thoroughly owned the mobile category, expanding the ways we communicate, live and transact business in our daily lives.

This domination of the smartphone, smartwatch and mobile payment categories, as revealed in today’s big iPhone 6 and Apple Watch event, has us ready to hand over another load of cash to the Apple mothership, and gladly. As usual, there were some surprises — some awesome and some not so much — but here are the main takeaways.

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The 7 biggest disappointments from today’s Apple event

Big, bigger, and biggerer. Photo: Roberto Baldwin/The Next Web

Big, bigger, and biggerer. Photo: Roberto Baldwin/The Next Web

Tim Cook and company brought down the house at the Flint Center in Cupertino, and while investors haven’t reacted positively, Apple fanboys are still trying to recover from the hurricane of incredible new products Apple just announced.

The Apple Watch, big iPhones, Apple Pay and even some new software features were previewed at Apple’s first fashion-forward event. But there were a couple of disappointments hiding in the dark corners of the Flint Center as well. Like, where was the talk about the Apple Watch’s battery life? And why is there no sapphire glass on the iPhone 6?

Here are the biggest disappointments from today’s Apple keynote:

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Meet the new iPhones: bigger screens but thinner, faster, smarter and cheaper

Photo: Roberto Baldwin/The Next Web

Photo: Roberto Baldwin/The Next Web

As expected, the new iPhone 6 and iPhone 6 Plus offer more screen space, with 4.7-inch and 5.5-inch screens respectively.

The exciting thing?

Apple has pulled off a major engineering miracle: they’re also thinner, faster and smarter than their older cousins — and you don’t have to be richer to get your hands on one. You’ll also be able to use these phones as wallets and health trackers, marking a huge advance in how smart our phones really are.

When Tim Cook started off the keynote by saying “Today, we are pleased to announce the biggest advancement in iPhone,” we were slightly wary of the hyperbole as journalists should be. But after getting a good look at the two new iPhones, we couldn’t agree with him more.

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Should Tim Cook apologize for the Fappening at today’s iPhone 6 event?

o-TIM-COOK-facebook

Apple is widely rumored to unveil a new NFC-based mobile payments service tied into the iPhone and iWatch later today.

But there’s a problem. In the aftermath of the Fappening, the massive iCloud breach that leaked nude and pornographic images of Jennifer Lawrence, Kate Upton and more, it’s bad timing. Apple’s name is synonymous in the news with security breaches right now. People may not want to trust the company with their financial data if Apple can’t even protect the nudes of celebrities.

So maybe Apple shouldn’t push payments during today’s big event. Or at least not at first. Maybe Tim Cook should apologize instead.

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Apple shareholders sue Tim Cook over e-book conspiracy

Apple shareholders are suing Tim Cook for

Apple shareholders are suing Tim Cook for “ensnaring Apple in a multi-year anticompetitive scheme” related to e-books.

You’re most probably familiar with the expression “out of the frying pan into the fire.”

Having seemingly settled its e-book price-fixing lawsuit by agreeing to pay $450 million, Tim Cook and other top Apple execs are now being sued by Apple shareholders, claiming that the incident has damaged the company.

As per a complaint filed at the end of last week, Cook and other Apple executives were told that they should accept “responsibility for ensnaring Apple in a multi-year anticompetitive scheme.”

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Tim Cook: Apple strengthening iCloud security in coming weeks

Tim Cook iPad Event

It was only a matter of time before Apple spoke out more publicly about the controversy surrounding the compromised iCloud accounts of numerous celebrities.

In an interview with The Wall Street Journal, Tim Cook revealed that Apple is adding new security measures to iCloud in the coming weeks. Users will be notified by email and a push notification for account activity, including whenever an iCloud backup is accessed. Two-step verification will also be strengthened to cover more aspects of iCloud.

Cook also said that Apple plans to raise more “awareness” about internet security.

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I have a dream: Tim Cook tweets his admiration for Martin Luther King Jr.

Tim Cook says . (Picture: Wikipedia)

Tim Cook says we must “recommit to achieving [MLK's] vision”. (Picture: Wikipedia)

On the 51st anniversary of Martin Luther King Jr.’s powerful “I Have A Dream” speech, Tim Cook has tweeted to celebrate the life of the African-American civil rights leader and activist.

Describing King’s stirring words, delivered in 1963 from the steps of the Lincoln Memorial in Washington, D.C., as “the speech of my lifetime,” Cook notes that “we must recommit to achieving his vision.”

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Tim Cook: iPad sales slump is just a speed bump

Tim Cook onstage at the 2014 WWDC. Photo: Roberto Baldwin/The Next Web

Tim Cook onstage at the 2014 WWDC. Photo: Roberto Baldwin/The Next Web

The state of the tablet industry has not been promising lately. Over the last few months Apple reported slumping iPad sales, Best Buy’s CEO declared that tablet sales are “crashing,” and many analysts and pundits have eagerly declared the tablet fab is coming to an end, but Recode’s Walt Mossberg has a few points to make in defense of the tablet.

While IDC expects tablet sales to flatline by the end of 2014, Tim Cook indicated to Mossberg that the future of tablets is still bright, calling the current lull in sales a mere “speed bump.”

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Tim Cook’s 3-year report card at Apple: B

Tim Cook onstage at the 2014 WWDC. Photo: Roberto Baldwin/The Next Web

Tim Cook onstage at the 2014 WWDC. Photo: Roberto Baldwin/The Next Web

Tim Cook stepped up as the CEO of Apple on August 24, 2011. The soft-spoken Southerner, who has worked at the Cupertino company since 1998,  had previously acted as interim CEO when Steve Jobs stepped down to battle cancer.

Cook’s ascent to the permanent CEO position marked a sea change for Apple. Once called the stage manager to Jobs’ star, he’s now running the show. After endless speculation about whether Cook’s rule marked the end of Apple or signaled a bright new era, going by the numbers, it looks like he’s earned a solid B.

Here’s a look at his first three years as the head of Apple, a job he got paid $4.25 million to perform in 2013.

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