Tim Cook admits iPhone is too damn expensive

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Tim Cook
Tim Cook has no desire to make great devices for poor people.
Photo: Jim Merithew/Cult of Mac

Buying an iPhone is a major financial decision for most people that pine for Apple’s pricey products, but according to CEO Tim Cook, the iPhone could soon see a price cuts in certain markets.

During his heavily publicized tour of India, Tim Cook sat down for an interview with Vikram Chandra on NDTV to talk about Apple’s interest in the country. When asked about whether the iPhone is too expensive, especially considering some features don’t work in countries outside the U.S., Cook actually acknowledged the price is a bit steep.

Indian actor teases ‘Apple VR’ after meeting Tim Cook

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Virtual reality was one of the first iPhone accessories Apple considered. Photo: USPTO/Apple
Is Apple finally getting eady to make this a reality?
Photo: Apple

Is Apple finally going to dip its toe into the fast-growing world of virtual reality?

Everyone’s been waiting for the Cupertino company to make its move as devices like the Samsung Gear VR become increasingly popular, and according to Indian actor Emraan Hashmi — who met with Tim Cook this week — “Apple VR” is on its way!

Tim Cook’s visit to India will be insanely busy

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Tim Cook's got big plans while in India.
Photo: Ste Smith/Cult of Mac

Tim Cook doesn’t get much downtime to enjoy being the king of all things Apple, does he?

Recently he was troubleshooting in China, and now Apple’s CEO has landed for a week-long stay in India, with five other senior Apple execs, during which time they will meet with top execs and politicians in the country, visit the location of Apple’s new tech development center, and much more.

Watch Tim Cook jam with one of China’s biggest pop stars

Tim Cook is ready to rock you.
Tim Cook is ready to rock you.
Photo: Apple

Apple CEO Tim Cook will probably never win a Grammy for his erhu skills but he can say that he got to have an erhu jam battle with one of Asia’s biggest popstars.

During his star-studded tour of China, Tim Cook met up with JJ Lin to play a new song on the new Garageband app that’s been updated to celebrate China’s musical history with over 300 musical samples, and new instruments like Chinese percussions, pipa and erhu.

Checkout Cook playing JJ Lin’s new song “The Key” on his iPad: