Apple Music puts a human face on the mess that music’s become

Jimmy Iovine talks up Apple Music at WWDC 2015.
Jimmy Iovine talks up Apple Music at WWDC 2015.
Photo: Apple

Apple’s big idea for transforming the way we experience music is bringing a personal touch — and a simple, unified platform — to the tangled technological mess that music’s become in 2015. Apple Music is classic Apple: putting a human face on technology that threatens to overwhelm us.

Tim Cook brought out high-profile artists, and Apple’s team of industry insiders, to show off what he called “the next chapter in music” today at the Worldwide Developers Conference in San Francisco.

“I know your are going to love it,” Cook said, introducing Apple Music. “It will change the way that you experience music forever.”

Here’s what Apple Music will bring to your ears.

Tim Cook: ‘Morality demands’ security with privacy

Tim Cook addresses the White House Summit on Cybersecurity and Consumer Protection. Photo: White House
Tim Cook addressed the White House Summit on Cybersecurity and Consumer Protection in February.

In a speech to nonprofit research firm Electronic Privacy Information Center (EPIC) at its annual “Champions of Freedom” awards dinner last night, Apple head Tim Cook had some strong words about online security, government monitoring, and corporate data mining.

Cook was the first business leader to receive recognition from EPIC, which lauded his “corporate leadership” on matters of maintaining Apple customers’ privacy.

Tim Cook takes a swipe at rival smartphones during commencement speech

Tim Cook's commencement address demonstrated again how deeply he understands Apple culture.
Tim Cook's commencement address demonstrated again how deeply he understands Apple culture.
Photo: George Washington University

Tim Cook welcomed students into the working world this weekend by giving the commencement address at George Washington University’s graduation ceremony.

Cook — who received an honorary doctorate as part of the ceremony — spoke about Apple’s status as a force for good in the world: something which has been a theme during his tenure as the company’s CEO. More importantly, he got in a great dig at the expense of Apple’s iPhone competitors.

Check out the video below.

China goes wild during Tim Cook’s week-long Apple Store tour

Tim Cook and Apple might be moving into San Francisco.
Tim Cook and Apple might be moving into San Francisco.
Photo: Apple

Tim Cook just finished a week-long tour of China, complete with stops at new Apple Stores across the country, as well as a visit to the elementary school at Communication University of China, and a meeting with China’s Vice Premier.

Cook created a Weibo account earlier this week to announce Apple’s new green initiatives in China, but the Apple CEO didn’t stop there. Rather than posting to Twitter, Cook stayed active on the Chinese microblogging all week, posting his interactions with customers and colleagues. In just five days, Tim has amassed over half a million Weibo followers (he’s got 1.3 million on Twitter) by keeping Chinese fans updated with seven posts during the trip.

Take a look at Tim’s awesome Weibo travelogue: