With all the livestream trouble Apple had during its iPhone 6 and Apple Watch unveiling, it’s likely you missed at least part of the big reveals.
Cult of Mac is here to help with this 90-second version of the Apple keynote that will show you all the most important highlights.
There’s tons more that Tim Cook and Co. announced but it’s impossible to cram it all into a minute and a half. Subscribe to Cult of Mac TV on YouTube to keep up-to-date with all the latest Apple news, reviews and more.
There are a lot of Apple skeptics out there. CNBC thinks the new iPhone 6 models are nothing special, and dis the Apple Watch because it doesn’t work with Android. Watch Cult of Mac editor and publisher Leander Kahney set them straight in the video above. See also our report card for Tim Cook’s first three years as CEO.
“One more thing” returned at this year’s iPhone keynote. Photo: Apple.
We love it when Apple live-streams its keynotes so that we can watch along with those lucky enough to have gotten an invite, but yesterday’s was nothing short of a disaster. It was down more than it was up, and it made Tim Cook and Phil Schiller sound like Chinese girls. But if you missed anything, you can now catch up on-demand and uninterrupted.
U2’s performance couldn’t match the star power of the Apple Watch. Photo: Roberto Baldwin/The Next Web
Dragging U2 onstage to end Apple’s big iPhone 6 event was more than a disappointing denouement to an otherwise solid piece of marketing theater: It was a tacit admission that the recorded music industry is gasping for its last breath.
During his peculiar onstage banter with Bono, Apple CEO Tim Cook called the iTunes-exclusive release of U2’s new album, Songs of Innocence, “the largest album release of all time.” He also crowed that dumping the record for free on iTunes’ half-billion users would make music history.
Tim Cook just took Apple into uncharted waters with a new product that could completely redefine the smart watch category, but when he took the stage, Tim says he Steve Jobs was on his mind.
Minutes after the keynote closed, Tim Cook met up with ABC News’ David Muir and said that he thinks Jobs was smiling down on the event, and would be incredibly proud to see what the company is doing today. Cook also talked a little bit about the development of the Apple Watch, revealing that it’s the first post-Jobs device Apple has released.
You’re gonna want one of these. Probably both, though. Photo: Roberto Baldwin/The Next Web
That like-new iPhone 5s in your pocket? Obsolete. How about that smartwatch or fitness band you’ve been carting around on your wrist for the past six months? Old news. If you whip out your leather wallet and try to pay with a rectangle of plastic — at least at the corporate stores Apple works with — chances are you’ll be looked at like an old fogey.
Apple has, once again, thoroughly owned the mobile category, expanding the ways we communicate, live and transact business in our daily lives.
This domination of the smartphone, smartwatch and mobile payment categories, as revealed in today’s big iPhone 6 and Apple Watch event, has us ready to hand over another load of cash to the Apple mothership, and gladly. As usual, there were some surprises — some awesome and some not so much — but here are the main takeaways.
The Apple Watch, big iPhones, Apple Pay and even some new software features were previewed at Apple’s first fashion-forward event. But there were a couple of disappointments hiding in the dark corners of the Flint Center as well. Like, where was the talk about the Apple Watch’s battery life? And why is there no sapphire glass on the iPhone 6?
Here are the biggest disappointments from today’s Apple keynote:
As expected, the new iPhone 6 and iPhone 6 Plus offer more screen space, with 4.7-inch and 5.5-inch screens respectively.
The exciting thing?
Apple has pulled off a major engineering miracle: they’re also thinner, faster and smarter than their older cousins — and you don’t have to be richer to get your hands on one. You’ll also be able to use these phones as wallets and health trackers, marking a huge advance in how smart our phones really are.
When Tim Cook started off the keynote by saying “Today, we are pleased to announce the biggest advancement in iPhone,” we were slightly wary of the hyperbole as journalists should be. But after getting a good look at the two new iPhones, we couldn’t agree with him more.
Apple is widely rumored to unveil a new NFC-based mobile payments service tied into the iPhone and iWatch later today.
But there’s a problem. In the aftermath of the Fappening, the massive iCloud breach that leaked nude and pornographic images of Jennifer Lawrence, Kate Upton and more, it’s bad timing. Apple’s name is synonymous in the news with security breaches right now. People may not want to trust the company with their financial data if Apple can’t even protect the nudes of celebrities.
So maybe Apple shouldn’t push payments during today’s big event. Or at least not at first. Maybe Tim Cook should apologize instead.