Tim Cook reveals Apple Watch sales topped expectations

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The Apple Watch may be a slow builder.

Apple didn’t officially announce any Apple Watch sales numbers during today’s earnings call, but according to Tim Cook, the company has already beat its own internal expectations.

While the official number of units sold remains a secret, the Apple exec said the number of Apple Watches sold in the first nine weeks was greater than the number of iPhones or iPads the company sold in the same period after they launched.

Apple earnings (and forecast) fall short of Wall Street estimates

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Apple beat Wall Street's expectations, again.
Apple beat its own guidance but missed Wall Street's fevered expectations.
Photo: Apple

Apple’s earnings fell just shy of Wall Street’s expectations for third-quarter revenue despite continued strong sales of the iPhone 6, which helped the company bring in $49.6 billion in gross revenue and $10.7 billion in profit.

Perhaps even worse for AAPL, the company’s fourth-quarter revenue forecast fell short of analysts’ best guesstimates.

Liveblog: Apple’s Q3 2015 earnings bonanza

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What will today's Apple earnings call reveal?
Photo: Jim Merithew/Cult of Mac

Apple is set to report its financial results from Q3 2015 to investors this afternoon and, as usual, Cult of Mac will be here to liveblog all the action, from the numbers down to the analysts’ questions.

Apple Watch sales have been looming large in the minds of investors and analysts now that the device has been available for a full quarter. We don’t expect CEO Tim Cook or CFO Luca Maestri to announce the Watch sales as their own category, but there’s sure to be plenty of speculation as to whether the new wearable has met sales expectations.

Today’s earning’s call is set to kick off at 2 p.m. Pacific, but we’ll be kicking off the liveblogging party early with a breakdown of all the numbers. Bookmark this page and join us for the Apple earnings bonanza.

Class-action suit targets Apple’s bag-search policy

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Tim Cook meets with Apple Store employees in China.
Apple Store employees are hitting the company with a class action lawsuit.
Photo: Apple

The Apple Store’s policy to check employees backpacks after they check out from work has been turned into a class-action lawsuit.

U.S. District Judge William Alsup in San Francisco certified the case as a class-action on Thursday, after former employees sued Apple for conducting the bag searches at the company’s 52 retail stores in California.

Tim Cook hobnobs with tech power players in Sun Valley

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Tim Cook and Pinterest's Ben Silbermann

Tim Cook and Eddy Cue were in Sun Valley, Idaho this week for Allen & Co’s annual gathering of the richest and most successful people in media and technology. The gathering includes multiple days of hobnobbing with fellow elites where Cook has become a staple for the past two years.

Last year Apple’s CEO made headlines by telling a reporter to throw her Samsung away. This year Cook was mum when reporters asked him questions, but he was spotted chatting with some of his fellow tech titans, like Microsoft founder Bill Gates: