You call that boring? Apple’s iPhone 7 event delivers big surprises


Tim Cook iPhone 7 event
Tim Cook and his crew killed it with the iPhone 7 event.
Photo: Apple

Far from the “boring” launch predicted by haters and relentless Apple rumormongers, Wednesday’s iPhone 7 event delivered plenty of big surprises.

Along with our first legitimate looks at the iPhone 7 and 7 Plus, and the new Apple Watch Series 2, we got a promising peek inside Apple’s increasingly powerful and polished ecosystem. Here’s what you need to know about Apple’s iPhone 7 event.

Liveblog: Apple unveils iPhone 7 and Apple Watch 2


Bill graham civic auditorium
The iPhone 7 is nearly here.
Photo: Ste Smith/Cult of Mac

Welcome to iPhone Day 2016.

Months of rumors and leaked parts finally culminate today at the Bill Graham Civic Auditorium in San Francisco, where Apple CEO Tim Cook and his merry gang of techno wizards are expected to unveil some new iPhones and Apple Watch.

Cult of Mac is set to liveblog the festivities today. We’ll be mixing real-time details and analysis with all the dull wit and pithy snark we can muster for what is expected to be one of the “most boring iPhone updates” ever. The event starts at 10 a.m. Pacific, but we’ll be getting started well before that.

For a quick recap of what to expect from today’s keynote, check out our roundup of all the announcements Apple will make, including the possibility of some new AirPods.

Today’s event promises to be Apple’s biggest event of the year, so turn on the stream on your Apple TV and join us in the iPhone 7 event liveblog below.

Here’s how to watch Apple’s iPhone 7 keynote tomorrow


Tune in live Wednesday, September 7 for Apple's iPhone 7 keynote.
Tune in live Wednesday, September 7 for Apple's iPhone 7 keynote.
Photo: Lyle Kahney/Cult of Mac

It’s that time again! Apple has scheduled its iPhone 7 keynote event for Wednesday, September 7, at 10 a.m. Pacific. The call, which will be broadcast live from Bill Graham Civic Auditorium, will see Tim Cook and friends reveal the new iPhone 7 and iPhone 7 Plus, as well as possibly discuss several other products.

Apple has ‘failed to grasp’ why people are upset about tax avoidance


The president of the eurozone’s finance ministers says Apple just doesn't get it.
Photo: Ste Smith/Cult of Mac

Jeroen Dijsselbloem, president of the eurozone’s finance ministers, has accused Apple of “[failing] to grasp” the public outcry concerning tax avoidance by multinational corporations.

He was referring to last week’s landmark decision, which handed Apple an enormous tax bill of 13 billion euros ($14.52 billion), based on its supposed underpayment of taxes in the Republic of Ireland. Apple paid a reported 0.005 percent tax on its European profits in 2014.