Every Brand wants to be Apple Watch. Photo: Hostess
Nerds and regular folks across the globe paused yesterday while Tim Cook unveiled Apple’s newest products. While everyone else was busying talking about the Apple Watch and new MacBook, your favorite brands were trying to get in on the buzz with a tweetstorm of puns and jokes.
Makers of everything from Twinkies to Miller Lite were ready to go viral with their witty tweets. Most fell flat, but there were a couple clever ones mixed in with the noise.
Here are the hottest Apple Watch-related tweets from social media marketers looking to cash in on Apple’s cachet:
I love gooooold! And so does the new MacBook. Photo: Apple
“We set out to completely reinvent the notebook,” Tim Cook told the crowd during today’s Apple event. “And we did it.”
Apple introduced it’s biggest redesign of the MacBook since the original MacBook Air was released in 2007. The new notebook comes weighing in at just 2 pounds and 13.1mm thick, despite boasting a Retina display with a 2,304-by-1,440 resolution.
The thinness of the new MacBook isn’t the only thing that’s impressive. There’s a new Taptic TouchPad, thin keyboard and USB C. Plus, Apple invented new terraced batteries to squeeze juice into every cranny of the all-metal housing, giving you 10 hours of use on a single charge.
Ever since Tim Cook took over at Apple he’s been as outspoken about social issues as he has about the company’s latest insanely great product. During his recent whistle-stop world tour, that included Israel, the United Kingdom and Germany, Cook took the time to speak with German newspaper BILD (paywall).
Despite Apple’s March 9 Apple Watch event being just one week away, Cook used the coverage to speak about a topic as dear to his heart as Apple’s next-gen wearable: privacy.
“We don’t read your emails, we don’t read your messages, we find it unacceptable to do that,” Cook said, adding that, “I don’t want people reading mine!”
Tim Cook in the Hall of Names at Yad Vashem. Photo: Yad Vashem
As part of his tour of the Middle East that included inaugurating Apple’s new Israeli R&D center, Tim Cook paid a visit to the Yad Vashem Holocaust museum today. Yad Vashem has served as the Jewish people’s living memorial to the Holocaust ever since it was established in 1953, and has seen dozens of prominent leaders grace its halls.
Could Apple really dump Google search? Photo: Killian Bell/Cult of Mac
Ever since Apple replaced Google Maps with its own solution there have been rumors that Google Search might be next on the chopping block. Yahoo’s Marissa Mayer has called the Safari search deal one of the premiere search deals in the world, and that her company would be more than happy to take over.
Google’s VP of products, Sundar Pichai, doesn’t sound worried about Google losing its spot anytime soon though. In an interview with Forbes, Pichai touched on his company’s complicated search relationship with Apple, saying the best way to avoid getting sidelined is to keep adding innovative features.
Tim Cook is currently visiting Israel in conjunction with Apple opening a new office in Herzliya. As part of the trip, he met with the president of Israel, Reuven Rivlin.
The two leaders showed great respect for each other during a chat at the president’s residence. Along with recognizing an Israeli Apple VP in attendance with Cook, Rivlin thanked the Apple CEO repeatedly for “what you are doing for all humanity.” Cook talked about Apple’s love for Israel as an “ally for the U.S.” and a “place to do business.” Cook also praised Rivlin’s work to “bridge the gap” between nationalities and religions in the Middle East.
Tim Cook is heading out to Israel in a few days to inaugurate what will be Apple’s biggest overseas R&D center in Herzliya, but before the place gets Cook’s official visit, Apple is already looking to expand its staff.
Apple announced that its hiring 49 more positions for the Herzliya headquarters as wells as posts at its Haifa office. The 12,500 square-meter Herzliya offices are scheduled to open this week includes a gourmet restaurant, a fish pond and green surroundings.