Apple Music has 6.5 million paying customers, according to no less an authority than Tim Cook, speaking at the Wall Street Journal Digital Live conference.
Given that Apple claimed it had 11 million people using its free trial back in August, that’s an impressive free-to-paid conversion rate of almost 60 percent. It’s also around one-third of the paid subscriber base of Spotify, which has 20 million subs.
Good work, Apple. Good work.