Apple seems friendlier these days. But at what cost? Photo: Roberto Baldwin/The Next Web
Apple sure is looking friendlier these days.
This year’s Worldwide Developers Conference was geekier, more welcoming and less locked-down than any in recent history. Apple also bid farewell to Katie Cotton — the much-feared queen of PR, whose frosty relations with journalists made her only slightly less terrifying than an angry Steve Jobs — with a call for a “friendlier, more approachable” public relations face to warm up the company’s relationship with the press.
“For the past few years it’s felt like Apple’s only goal was to put us in our place,” Panic’s Cabel Sasser recently tweeted. “Now it feels like they might want to be friends.”
These recent moves represent a major change in the way Apple does business, even as the company sits atop a $150 billion war chest amassed thanks to innovative products, ruthless leadership and heavy-handed policies that fostered a culture of secrecy and utter domination. But in a world where it’s drummed into our heads that nice guys finish last, does Apple’s approach risk killing the company with kindness?
A cheaper iMac that proves you get what you pay for, fresh beta updates for iOS 8 and OS X Yosemite, and a “rare” iPhone with a $15,000 price tag. You’ll get these stories and more in Cult of Mac’s video rundown of the week’s biggest Apple news.
The New York Times featured a fascinating profile of Tim Cook on Sunday, describing his leadership style at Apple — including his role in product development, his efforts to grow the Apple brand, and his “quiet” approach to design. The profile also features a couple of neat insights that may have bearing on Apple’s eagerly-awaited iWatch development.
Tim Cook tweeted this photo today of his visit to the new Apple campus in Austin, Texas. Can you read his lips?
Imagine calling into AppleCare, pissed off that your iPad’s display is freezing, again. You’re ready to obliterate the schmucks at the call center with a hadouken ball of fury, but when the line is finally answered, you’re disarmed by the sweet southern charm of Apple’s lovable CEO.
That’s what happened to a couple of customers calling into AppleCare yesterday in Austin, Texas as Tim Cook and Eddy Cue took a tour of the new facilities, fixed up some Mac Pros, and even fielded a few calls themselves.
Congress has dropped the ball on surveillance reform, according to Tim Cook and a host of other top tech CEOs throughout the country.
In a full-page ad printed in today’s Washington Times, the tech companies tell the Senate it’s been a year since revelations on the NSA’s over reach were made known to citizens, but Congress has failed to pass a version of the USA Freedom Act that would restore the confidence of internet users.
We’re still busying digesting all the new stuff Tim Cook and Craig Federighi announced yesterday with iOS 8, and even though we’re ridiculously excited about major backend features like HomeKit, iCloud Photo Library and Metal, 24 hours of tinkering around with the OS has revealed a lot of hidden gems that went unmentioned.
Along with the host of new iOS 8 features, Jony Ive and the Human Interface team have been busy adding dozens of tiny tweaks to the UI as well as tossing in a few smaller features you probably didn’t notice.
Take a look at these 11 tweaks Apple sneaked into iOS 8 without telling anyone:
Tim Cook leaves the stage at the end of the 2014 WWDC keynote. Photo: Roberto Baldwin/The Next Web
Instead of dropping an iWatch or some other hardware bombshell at WWDC, Apple showcased the futuristic tools it will use to extend its rapidly growing empire.
“Apple engineers platforms, devices and services together,” said Apple CEO Tim Cook as he wrapped up the Worldwide Developers Conference keynote Monday in San Francisco. “We do this so we can create a seamless experience for our users that is unparalleled in the industry. This is something only Apple can do.”
Casual observers (and stock analysts) might fret that there was no big wearables reveal, no amazing new Apple TV, not even a spec boost for an existing device during the highly anticipated WWDC kickoff.
iOS 8 was finally revealed today in San Francisco and while iOS 7 represented a huge visual overhaul of Apple’s mobile OS, its newest iteration is stuffed fuller than a Thanksgiving turkey, boasting new features that make it quicker, more productive and more integrated than ever before.
It’s the biggest update since the invention of the App Store and not only has Apple added tons of developer tools for home automation, beefy gaming performance and extensions galore, there’s a lot of slick new apps and additions that will earn raves from fans once it drops later this fall.
Here’s a GIFtastic tour of the biggest features coming soon to an iPhone or iPad near you:
Moscone is ready for iOS 8 and OS X 10.10. Are you? Photos: Roberto Baldwin/The Next Web
After months of anticipation and countless rumors, Tim Cook and his merry band of Apple fellows are about to take the stage at San Francisco’s Moscone West to reveal the latest offerings coming out of Cupertino. It’s time for the Worldwide Developers Conference.
We’ll be covering the WWDC action here all morning with news and analysis on everything like iOS 8, OS X 10.10, Healthbook and whatever other goodies the mothership has prepared. The keynote starts at 10 a.m. Pacific, so bookmark this page and keep it open for a tidal wave of Apple news and insights.