Remember the Titans stars Denzel Washington as a shouty coach who turns a disorganized football team into a disciplined outfit. Photo: Disney
A few days before he died, Steve Jobs asked Tim Cook over to his house to watch a movie together.
The movie he selected was Remember the Titans, a football drama starring Denzel Washington. It’s set in the South, and concerns the struggles of integrating a racially mixed team during the civil rights’ era. Cook was surprised by Jobs’ choice of movie — Jobs had little interest in sports — but he said they talked about it afterward.
Why would Jobs, who had recently stepped down as Apple CEO and appointed Cook in his place, want to watch this movie with his successor just a few days before he died? Was he trying to pass on some crucial knowledge?
I re-watched the movie last night and have a pretty good idea.
Steve Jobs wasn’t the one-dimensional guy he’s sometimes portrayed as. Photo: Stanford University
Over and over you hear stories about Steve Jobs being, well, a jerk. A recently released anecdote, however, tells a different story: Jobs apparently cared so much about workaholic Tim Cook having a life outside Apple that he phoned Cook’s mom to talk about it.
It’s pretty charming — and just about the polar opposite of the clichéd anecdotes that paint Jobs as a screaming, slave-driving perfectionist who only looked up from his work long enough to yell at some poor, quivering employee.
No one is more of a believer in Apple culture than Tim Cook. Photo: Apple
Tim Cook tells how Apple avoids Microsoft-style screw-ups, how many Apple Watches the company plans to sell, and why he keeps Steve Jobs’ office exactly as he left it in a new interview filled with fascinating tidbits.
The interview in Fast Company comes in the run-up to the March 24 launch of Becoming Steve Jobs, a biography by veteran journalists Brent Schlender and Rick Tetzeli. The book is viewed by some Apple execs as a corrective following Walter Isaacson’s Steve Jobs bio, and this is Cook’s well-timed salvo in the campaign to set the record straight.
New biography Becoming Steve Jobs gets to the heart of Apple’s mercurial co-founder. Photo: Ben Stanfield/Flickr CC
I can’t wait to read Becoming Steve Jobs: The Evolution of a Reckless Upstart into a Visionary Leader. The upcoming biography, by veteran reporters Brent Schlender and Rick Tetzeli, promises to be the definitive telling of Steve Jobs’ life.
The writers scored interviews with major players including Tim Cook, Jony Ive, Eddy Cue, Pixar’s John Lasseter, Disney CEO Bob Iger and Jobs’ widow, Laurene Powell Jobs. The result is a book loaded with interesting anecdotes and insights about the former Apple CEO.
I haven’t yet read the whole thing (it comes out March 24), but while pre-ordering my copy on Amazon, I could initially access a significant portion of the biography through the site’s “Look Inside the Book” feature. (Amazon later blocked out far more of the book’s contents.)
From what I’ve seen, some of the stories are pretty sensational — providing new details into the close relationship between Jobs and Cook, revealing Jobs’ secret plan to buy Yahoo!, and much more.
Want a few of the highlights? Check them out below.
Tim Cook really, really loves the latest Apple products. Photo: Apple
The Apple Watch? It’s incredible.
The new MacBook? It’s unbelievable.
Apple’s team? Amazing!
Tim Cook is either the world’s most positive CEO or he possesses the world’s greatest poker face. Just watch the string of superlatives he unleashed during Apple’s “Spring Forward” event Monday, as rounded up in Cult of Mac’s supercut video below.
Tim Cook greeting Foxconn workers in China. Photo: Apple
A Chinese workers’ rights group released a new report today that sheds light on the deplorable working conditions in factories that assemble the iPhone 6. According to China Labor Watch, on February 3, 2015, Pegatron assembly line worker Tian Fulei died while assembling the iPhone 6.
The hospital labeled the cause of death as “sudden death,” but fellow workers say Tian worked long overtime shifts day after day, which gave his family reason to believe that Tian died from overwork.
To smooth things over, Pegatron reportedly offered the family a measly $2,400 as compensation for their son’s death. Tian’s family of farmers couldn’t afford to pay for an expensive independent autopsy to prove the death was work-related. Eventually they took Pegatron’s next offer of $1,277 for his untimely death.
The Apple Watch Edition’s most useful app might be quickly showing people how much cash you have. Photo: Apple
As soon as Tim Cook announced that the Apple Watch Edition starts at $10,000, you could practically hear the scratch of jokes being written. This one, by YouTube’s CollegeHumor channel, is among the best so far. It describes the “groundbreaking” feature of letting wearers reveal with a single flash of the wrist that they have crazy amounts of money to spend.
Faux-Apple ads are well worn by now, to the point where they practically qualify as a comedy subgenre on their own. A few things made me chuckle about this one, however — from Jony Ive’s pronunciation of “aluminium,” to the foolproof method employed by the actor playing Tim Cook to check that he’s still rich.
Elon Musk, the billionaire founder of Tesla, has been aggressively poaching Apple engineers.
If you’re an Apple shareholder who wants the company to buy Tesla, you are not alone. At the iPhone maker’s annual shareholder meeting in Cupertino yesterday, Tim Cook dodged not one, but two questions about whether Apple has plans to buy the electric car company.
While Apple is the ultimate example of a corporation that refuses to comment on rumors or speculation, Cook could have given a flat-out “no” and that would have been the end of it.
Instead, the Apple CEO danced around the question like he had a secret to hide.
Every Brand wants to be Apple Watch. Photo: Hostess
Nerds and regular folks across the globe paused yesterday while Tim Cook unveiled Apple’s newest products. While everyone else was busying talking about the Apple Watch and new MacBook, your favorite brands were trying to get in on the buzz with a tweetstorm of puns and jokes.
Makers of everything from Twinkies to Miller Lite were ready to go viral with their witty tweets. Most fell flat, but there were a couple clever ones mixed in with the noise.
Here are the hottest Apple Watch-related tweets from social media marketers looking to cash in on Apple’s cachet: