All items tagged with "Tim Cook"

What Tim Cook really said about Apple’s commitment to people with disabilities

Tim Cook onstage at the 2014 WWDC. Photo: Roberto Baldwin/The Next Web

Tim Cook onstage at the 2014 WWDC. Photo: Roberto Baldwin/The Next Web

The devil is in the details: Tim Cook said that Apple’s commitment to accessibility is so complete that the Cupertino company never looks at the return on investment but considers it “just and right.”

That’s a pretty different picture than the one venerable news org Reuters painted by giving a quick chop to his comments in a piece about blind app users seeking more accessibility from Apple.

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Apple pledges to open up about workforce diversity

Beats Music's Jimmy Iovine, Tim Cook, Dr. Dre, and Eddy Cue at Apple HQ

Beats Music’s Jimmy Iovine, Tim Cook, Dr. Dre, and Eddy Cue at Apple HQ

Apple has long been criticized by shareholders for stuffing its leadership ranks with a bunch of old white dudes, but as Tim Cook touched down in Sun Valley Idaho for Allen & Co.’s annual media moguls conference, the Apple CEO said his company is about to be a lot more transparent about its diversity.

Following the path of Google and Facebook, who have publicly released information on the diversity of their workforces this year, Tim Cook pledged Apple will do the same, he’s just not sure how long it will take.

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Tim Cook spotted in Sun Valley, tells reporter to ditch Samsung phone

Cook and Cue looking casual in Sun Valley. (Photo by @kajawhitehouse on Twitter)

Cook and Cue looking casual in Sun Valley. (Photo by @kajawhitehouse on Twitter)

Apple’s Tim Cook and Eddy Cue were invited yet again this year to the illustrious business conference put on by Allen & Company in Sun Valley, Idaho. Today they were spotted walking around and talking to reporters.

The tech and media world’s elites gather in the resort town of Sun Valley annually to discuss potential partnerships and deals behind closed doors. Think of it like a social mixer on steroids for the world’s most powerful business moguls. Everyone from Rupert Murdoch to the CEOs of Comcast and AT&T attend.

While casually strolling through the mountain resort today, both Cook and Cue fielded questions from eager journalists looking to get a juicy quote or scoop.

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Sweat sensor could make iWatch most personal device ever

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Design questions aside, the true mystery about Apple’s long-rumored iWatch lies in exactly what types of health-related sensors the wearable might include. A recent report claims the iWatch will sport an astonishing 10 different sensors, including one for sweat.

While pedometers, accelerometers, thermometers and every other o-meter Jony Ive can get his hands on might all make sense for a smartwatch, we’re wondering what Apple could do with a sweat sensor? Other than verify that, yes, your sweat glands are pouring out more fluid per minute than Niagara Falls during your jog?

It turns out that adding sweat sensors would do more than differentiate the iWatch from smartwatches by LG, Motorola and Samsung right out of the gate. It could make the iWatch the most “personal” device you’ve ever shackled yourself to, with surprising applications that go far beyond fitness and health.

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Apple celebrates LGBT rights in new ‘Pride’ video

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Back on June 29, thousands of Apple employees and their families marched in the San Francisco Pride Parade, coming from all over the world to support LGBT rights and to celebrate Apple’s commitment to equality and diversity. Tim Cook and Apple environmental adviser Lisa P. Jackson were two of the prominent Apple employees to attend, while Apple gave out $1 iTunes gift cards to onlookers at the parade.

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Tim Cook looks to diversify board of directors as Apple’s focus widens

Tim Cook leaves the stage at the end of the 2014 WWDC keynote. Photo: Roberto Baldwin/The Next Web

Tim Cook leaves the stage at the end of the 2014 WWDC keynote. Photo: Roberto Baldwin/The Next Web

The spotlight on Tim Cook isn’t going away anytime soon, especially when Apple has yet to unveil any of the new “product categories” he promised would come this year.

In a new profile by The Wall Street Journal, Cook’s efforts to shape and mature Apple are detailed, including the fact that he is “actively seeking” new members for the company’s board of directors.

Cook has been consistently bringing in fresh blood to help him lead Apple, like former Burberry CEO Angela Ahrendts. It makes sense for him to also expand Apple’s board, were the current leadership is very engrained in the history of Apple under Jobs’ leadership.

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Celebrate the 4th with Apple news and firecracker stories on our all-new CultCast

Cultcast iPad Mini new logo

USA! USA! On this festive 4th-of-July CultCast: Apple prepares to kill-off Aperture and iPhoto; Siri might soon understand us all better; Apple maps stops getting you lost; and did you know Steve Jobs always ate lunch alone like a sad Keanu? We’ll tell you the story. Plus, we reveal our favorite 4th activities, and a weird breakthrough app has us texting Hodor to all our friends! Gods be good.

Grab your sparklers and catch up on this week’s best Apple stories! Stream or download new and past episodes of The CultCast now on your Mac or iDevice by subscribing on iTunes, or hit play below and let the festivities begin.

Our thanks to TextExpander for supporting this episode! TextExpander for Mac saves you time and effort by expanding short abbreviations into frequently-used text, pictures, code blocks, and more, and it’s an application we use every single day. Try it out for free at Smilesoftware.com/cultcast.

Celebrate the 4th with Apple news and firecracker stories on our all-new CultCast

9 astonishing Apple ads you probably missed

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From sledgehammer-tossing freedom fighters to misunderstood teenagers at Christmas, Apple’s TV commercials have hit us with some truly iconic imagery over the years. But when a company has been around since the 1970s, it’s no great surprise that a select few ads would slip our collective memory.

After scouring through hundreds of big-time commercials and tiny TV spots that promoted Cupertino’s products over the years, here are our picks for the Apple advertisements that time forgot. All of them are worthy of a second look — and almost all of them for the right reasons.

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Tim Cook and Eddy Cue on guest list for exclusive Sun Valley conference next week

Tim Cook looking smug at Sun Valley last year. (photo by Rick Wilking, Reuters)

Tim Cook looking smug at Sun Valley last year. (photo by Rick Wilking, Reuters)

When it comes to all the elite conferences Silicon Valley is so well known for, Apple executives rarely make appearances. Apple’s shortlist includes the annual Code Conference and Allen & Co.’s business conference in Sun Valley, Idaho. The second kicks off next week.

Like last year, Tim Cook and Eddy Cue have been invited to hobnob with the tech and media world’s most powerful players. Both execs attended last year, and if they choose to do so again this year, there will undoubtedly be many interesting conversions had behind closed doors with competitors and potential partners.

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Tim Cook shows ‘Apple Pride’ at gay pride parade

Photo: Jackee Chang / Twitter

Photo: Jackee Chang / Twitter

Tim Cook has been an ardent supporter of LGBT rights while leading the ship at Apple. That continued this weekend, as Apple (in a display known as “Apple Pride”) participated in the San Francisco Pride Celebration & Parade, one of the many gay pride parades held Sunday across the United States.

Apple gave out $1 iTunes gift cards to onlookers at the parade, allowing them to download free songs from the iTunes Store. It also celebrated the event by including an “LGBT Gay Pride” station on iTunes Radio.

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