Apple’s interpretation of diversity includes Canadians

By

Apple is pledging to do more on the diversity front.
Apple is pledging to do more on the diversity front.
Photo: Apple

Apple’s iPhone 7 keynote only featured about eight minutes of stage time for women, but after being confronted about its lack of diversity, the company says its definition of the subject is a lot more flexible than normal apparently.

According to an Apple spokesman, both Canadians and British citizens should be counted as a sign of how diverse the iPhone maker is, even though most of the people of color and women that shared the stage don’t actually work for Apple.

Sports Illustrated shows off stunning football pics shot on iPhone 7 Plus

By

2016-0911-Tennessee-Titans-Minnesota-Vikings-game-iphone-7-Plus-SI537_TK1_02657-780x585
The Minnesota Vikings vs Tennessee Titans, as shot on iPhone 7.
Photo: David Klutho

Over the weekend, Sports Illustrated photographer David E. Klutho shared the first photos taken using Apple’s next-gen iPhone 7 Plus.

Depicting Sunday’s Titans-Vikings football game in all its glory, the snaps take full advantage of the plus-sized handset’s 12–megapixel telephoto lens, wider aperture and more vibrant colors.

The stunning images were even shared on Twitter by Tim Cook, under the punning headline, “Touchdown iPhone!”

Apple hits reboot button on electric car project

By

Apple's car project has stalled.
Apple's car project has stalled.
Photo: Motor1

Project Titan, Apple’s secret electric car program that was greenlit by Tim Cook two years ago, is facing a serious crisis.

The iPhone maker has reportedly laid off dozens of employees that were working on the auto project, even though the company has already started testing a couple of autonomous vehicles the team built.

Apple’s secret strategy: Underpromise and overdeliver

By

iPhone 7 colors
Why the critics are wrong who think Apple's lost its touch.
Photo: Apple

Apple’s always been the company that promised us the world. Steve Jobs’ genius was his ability to convince us that every single thing Apple did shifted the Earth on its axis.

Recently, that feeling of magical futurism has faded. Apple events have been preceded by a feeling of “been there, done that.”

Forget the “wireless future” that Apple talked up at yesterday’s iPhone 7 event as it tried to convince us that we really want AirPods and a dongle rather than a headphone jack. If Apple has a strategy in 2016, it’s underpromise and overdeliver.

And it’s working great!

You call that boring? Apple’s iPhone 7 event delivers big surprises

By

Tim Cook iPhone 7 event
Tim Cook and his crew killed it with the iPhone 7 event.
Photo: Apple

Far from the “boring” launch predicted by haters and relentless Apple rumormongers, Wednesday’s iPhone 7 event delivered plenty of big surprises.

Along with our first legitimate looks at the iPhone 7 and 7 Plus, and the new Apple Watch Series 2, we got a promising peek inside Apple’s increasingly powerful and polished ecosystem. Here’s what you need to know about Apple’s iPhone 7 event.