All items tagged with "Tim Cook"

Got $600K? Buy a condo, or eat lunch with Tim Cook

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If you’ve ever wished you could grab lunch with Apple’s Tim Cook, now is your chance. Cook is auctioning off a lunch date at Apple’s headquarters in Cupertino, California. All proceeds from the action will go to the RFK Center for Justice & Human Rights.

And yes, you might be experiencing deja-vu. Cook did a similar auction last year, and the top bidder paid $610,000 to have coffee with the CEO.

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9 key takeaways from Apple’s surprising earnings call

Photo: Alex Washburn / Wired

Photo: Alex Washburn/Wired

Apple turned what could have been a deathly boring financial ritual into an occasion for celebration Wednesday, posting record numbers and making headlines with some unexpected moves.

Here’s our take on everything you need to know from the latest quarterly earnings call.

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Apple Bares Bottom Line: Live Coverage Of Q2 Earnings Call

Photo: Jim Merithew/Cult of Mac

Photo: Jim Merithew/Cult of Mac

Tim Cook will put his iPhone on speaker this afternoon to tell the world how much money Apple has made selling us insanely great gadgets, and we’ll be liveblogging the call.

During the quarterly earnings report, which starts at 2 p.m. Pacific, Cook and company will share details about Apple’s Q2 financial performance with investors and the rest of the faithful.

Some analysts predict a yawn-inducing “business as usual” earnings report, but you never know – Cook might have to sing some fancy arpeggios if the numbers don’t jibe with predictions made last year, when he crowed about exciting products in the Apple pipeline.

Whether Tim’s talk leads to boos or a standing ovation, Cult of Mac will brave the recital of all the mind-numbing money-speak to help you tune in to the true meaning behind it all. Keep this page open as we post all the interesting bits.

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Green Is The New White For Apple On Earth Day [Gallery]

applestoreNYC

Under the watchful eye of Tim Cook Apple’s gone from the most powerful tech company in the world to the most green. Yesterday’s new ad shone the spotlight on Apple’s environmental practices but the true celebrations of going green kicked off today for Earth Day.

Select Apple Stores around the world sprouted green leafed logos to go with new Earth Day shirts and lanyards for Specialists and Geniuses, but rather than driving all the way to your local store we’ve gathered shots of Apple Stores near and far celebrating Apple’s pledge to leave the world better than they found it.

Take a look:

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Apple Puts Shine On The Environment In New Ad Campaign [Video]

Apple has released its latest commercial, and it’s a doozy.

Called “Better,” the ad (which is narrated by Tim Cook) refers to Apple’s work in terms of its environmental efforts — describing the company’s push to reduce its carbon footprint, conserve resources, and inspire others to follow suit.

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Apple Says More Racially Diverse Emoji Are In The Works

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When it comes to emoji, Apple supports everything from a smiling pile of feces to intricately detailed sunset landscapes. But if you’re looking for racial diversity there’s not a black person to be found and we’re not sure if the dude with the thick mustache is supposed to be latino, but if you scroll through the collection you’ll get the point.

The lack of racial diversity in emojis was not lost on MTV Act’s Joey Parker who decided to email Tim Cook about the controversy and was surprised to get a response the next day about Apple’s efforts to make emoji more diverse.

Here’s what Apple PR Queen Katie Cotton had to say about the emoji controversy:

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Why Apple Wins Where Others Don’t, This Week On The CultCast

Cultcast iPad Mini new logo

Secret sauce—it’s the reason Apple keeps winning where others fail, and on our newest CultCast, we discuss the recipe that keeps Apple ahead of the pack. Plus, iOS 8 rumors detail some powerful new features; whispers of an impossibly thin iPhone 6; A-list musicians praise Pono as the digital music player for audiophiles; iPad 4 makes a comeback; and we reveal our favorite Cult movies on a all-new Get To Know Your Cultist!

Guffaw your way through each week’s best Apple stories! Stream or download new and past episodes of The CultCast now on your Mac or iDevice by subscribing on iTunes, or hit play below and let the uproarious good time commence.

And thanks to FreshBooks for sponsoring this episode! That’s right, Fresbooks the simple online accounting solution built for small business owners – just like you – who want to skip the headache of tax time. For a limited time, try FreshBooks free 60 days, and enter “CultCast” in the “How Did You Hear About Us” section.

Show notes up next!

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Tim Cook Named One Of The World’s Greatest Leaders By Fortune

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Tim Cook has been named one of the top 50 greatest leaders in the world by Fortune. The 53-year-old Apple CEO is positioned at number 33 on the list, and the only American tech CEO above him is Amazon’s Jeff Bezos at number 10.

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Tim Cook Says ‘Haunted Empire’ Book Is A Bunch Of Nonsense

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Dozens of books have been written about Apple and Steve Jobs since the latter’s passing in 2011. None have painted as grim a picture for Apple’s future as Haunted Empire: Apple After Steve Jobs by Yukari Iwatani Kane, but in a rare public statement Tim Cook has come out to bash the book, calling it simply “nonsense.”

In our review, Luke Dormehl says Kane’s book was a missed opportunity that ultimately falls shorts, but Tim is a bit harsher with his criticism, saying Haunted Empire doesn’t properly capture Apple, Steve, or anyone else in the company for that matter.

Here’s the money quote from Tim:

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Haunted Empire Book Struggles To Shed Light On Apple After Jobs [Review]

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Haunted Empire: Apple After Steve Jobs by Yukari Iwatani Kane
Category: Book
Price: $27.99 hardcover

Writing a book about any technology company is hard. Books take a long time to write, and a longer time to make it into print and arrive in stores. Technology, on the other hand, moves quickly. As a tech author, you have two options. One is to write a book that tries its best to be timely by making it to market as soon as possible. The other is to wait until a book-length narrative has unfolded, and then to write about it. Tech writers, I suggest, would typically prefer the latter. Book publishers prefer the former.

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