Apple stops swinging for the fences

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Apple's new MacBook Pros with Touch Bar should be hitting store shelves by the end of the week.
Apple's 'new hit product' mindset is demoralizing for employees.
Photo: Apple

The days of Apple busting out hit new products every few years may be over. According to one of the best Apple analysts, Apple has been trying to de-emphasize the “home-run” mindset that made it the most enviable company in tech.

Speaking at the recent UBS Tech Conference, Horrace Dediu claimed Apple’s cultural identity is undergoing a dramatic shift.

Apple’s long-awaited AirPods will ship in ‘next few weeks’

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After a disappointing delay, Tim Cook says AirPods will land soon.
Photo: Apple

The wait for Apple’s new wireless AirPods is nearly over.

Apple revealed the earbuds alongside the iPhone 7, promising an October delivery date, but anxious customers have not been able to buy a set. But Apple CEO Tim Cook supposedly says they’re being finalized right now.

Tim Cook talks U.S. iPhone manufacturing with Donald Trump

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Donald Trump speaks to supporters at an immigration policy speech at the Phoenix Convention Center in Arizona.
Donald Trump wants Apple to bring its manufacturing back to the U.S.
Photo: Gage Skidmore/Flickr CC

Tim Cook and President-elect Donald Trump haven’t exactly seen eye-to-eye on a number of issues previously.

However, during yesterday’s meeting with The New York Times editorial board, Trump revealed news about a recent phone conversation he had with Cook, containing details Trump thinks Apple has reason to “be happy about.”