It’s rare that we get to see inside the mind of Apple CEO Tim Cook. It’s even rarer when what he says appears to be largely unscripted and candid.
The PBS show Charlie Rose aired part one of its interview with Cook over the weekend, and the hour-long talk is probably the most revealing conversation Cook has ever had with the press. Here’s what we learned from the interview:
When pressed about Apple’s plans for TV, Cook revealed that the Apple TV now has 20 million users. “It’s far exceeded the ‘hobby’ label we’ve placed on it,” said Cook. He also said he thinks watching TV is like “entering a time capsule” and that the whole experience is stuck in the 70s.
Another topic of conversation was Apple’s purchase of Beats. Cook shared a story about how he was skeptical about Beats Music until he used it one night. Based on the few minutes we’ve already seen from the interview, it looks like the full conversation will prove to be pretty interesting.
Jobs in his home office. No public photos have surfaced of his office at Apple’s headquarters in Cupertino. Photo: Diana Walker
In an excerpt from an interview with Charlie Rose, Tim Cook revealed that Steve Jobs’s office “is still left as it was” on the fourth floor of Apple’s headquarters in Cupertino. “His name is still on the door,” said Cook.
That says a lot more than any homage Apple can pay to Jobs onstage or in interviews with its executives.
Vainglory helped show off the graphical capabilities of the iPhone 6 to the fullest.
Of all the people to appear onstage at Tuesday’s Apple keynote, U.S. game developers Super Evil Megacorp were among the most memorable — thanks partly to co-founder Tommy Krul’s decision to wear a fetching infinity scarf.
What followed were Internet memes, parody Twitter accounts — and a whole lot of buzz for Vainglory, the team’s hyper-competitive multiplayer online battle arena (MOBA) game that was called into action to help show off the graphical prowess of the iPhone 6.
As an example of the ever-thinning gap between console and iOS games, Vainglory knocked the demo out of the park, leaving fans salivating at the prospect of next-gen gaming on Apple’s new handset.
It also left people wondering about the origins of the fantastically named Super Evil Megacorp.
Apple delivers U2’s Songs of Innocence to millions of iTunes users, but not everybody’s buying the hype. Photo: Roberto Baldwin/The Next Web
Thousands of angry iPhone users have found an album they weren’t looking for: U2’s Songs of Innocence.
Instead of making the band’s mediocre new album an opt-in freebie, Apple jammed it down the throats of a half-billion iTunes Store customers, enraging some of the company’s most loyal fans. Whether they wanted the album or not, it’s now showing up as “purchased” in individuals’ iTunes libraries on their computers and phones.
When Tim Cook trotted out the Irish rockers for a limp finale to Tuesday’s big Apple Watch announcement, he called giving away the band’s new record “the largest album release of all time” — but now it looks like one of the dumbest.
Decision time: Which iPhone 6 is right for you? We’ll walk you though the features of both new iPhones to help you make that very decision in time for the Sept. 12th pre-order. Plus, will Apple Pay be replacing our wallets? We’ll tell you our thoughts and musings. And of course, the Apple Watch—we’ll review its features and reveal our initial impressions. And finally… he did it… Tim Cook brought back the One. More. Thing. Some of us are thrilled. Some of us aren’t. Hit play for all that and more.
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With all the livestream trouble Apple had during its iPhone 6 and Apple Watch unveiling, it’s likely you missed at least part of the big reveals.
Cult of Mac is here to help with this 90-second version of the Apple keynote that will show you all the most important highlights.
There’s tons more that Tim Cook and Co. announced but it’s impossible to cram it all into a minute and a half. Subscribe to Cult of Mac TV on YouTube to keep up-to-date with all the latest Apple news, reviews and more.
There are a lot of Apple skeptics out there. CNBC thinks the new iPhone 6 models are nothing special, and dis the Apple Watch because it doesn’t work with Android. Watch Cult of Mac editor and publisher Leander Kahney set them straight in the video above. See also our report card for Tim Cook’s first three years as CEO.
“One more thing” returned at this year’s iPhone keynote. Photo: Apple.
We love it when Apple live-streams its keynotes so that we can watch along with those lucky enough to have gotten an invite, but yesterday’s was nothing short of a disaster. It was down more than it was up, and it made Tim Cook and Phil Schiller sound like Chinese girls. But if you missed anything, you can now catch up on-demand and uninterrupted.