“Apple is open for everyone,” Cook says. Photo: Apple
Among the biggest differences between Steve Jobs and Tim Cook as leaders of Apple is Cook’s willingness to use his platform as CEO to push positive social change.
Having last week shamed Indiana’s controversial “religious freedom” bill — which potentially allows a business to deny service to would-be customers if they disagree with their sexual orientation, based on religious beliefs — Cook elaborated on his thoughts in a weekend editorial for the Washington Post.
Proclaiming that “Apple is open … to everyone, regardless of where they come from, what they look like, how they worship or who they love,” Cook makes a powerful case. Check out his thoughts below.
Angela Ahrendts at the opening of a new Apple Store in Tokyo. Photo: Mac Otakara/Twitter
Much has been made of the managerial differences between Tim Cook and predecessor Steve Jobs, and unsurprisingly that extends to their respective approaches to recruitment, too.
Jobs famously recruited Apple engineer Bob Belleville by telling him that, “Everything you’ve ever done in your life is shit, so why don’t you come work for me?”
Tim Cook, on the other hand, takes a slightly softer tack — as evidenced by a new Fortune article, revealing how Cook recruited Apple’s retail guru Angela Ahrendts to join the company from her previous prominent role as CEO at Burberry.
Fortune names Tim Cook the “world’s greatest leader.” Here’s why. Photo: Apple
Tim Cook had enormous shoes to fill when he took over as Apple CEO. After Steve Jobs’ death in 2011, doubters questioned whether the Southern engineer could keep Apple relevant. But Cook has led Apple to become the world’s most valuable company — he might be even better at running the company than Jobs ever was.
Now Fortune has named Cook the “world’s greatest leader” and published a profile full of exclusive details about Cook’s journey as Apple CEO. In the interview, Cook reveals how he developed thick skin, why he’s giving all his money to charity, and the real reasons he opened up about his sexuality.
The massive profile is well worth a read, but we’ve picked out the most interesting bits for you below.
It’s been over three years since Steve Jobs died, however the hole he left at Apple and those closest to him still hasn’t been filled. Brent Schlender and Rick Tetzeli’s upcoming book Becoming Steve Jobs is full of anecdotes and events that showcase just how much Steve meant to his friends.
One such event happened in 2013, during Laurene Powell Jobs’ fiftieth birthday. Pixar CEO John Lasseter recounts in the book that he got there early and started talking to Tim Cook.
“Do you miss him? I really miss Steve,” Lasseter said, and then pulled out iPhone to show Tim that Jobs phone number and photo were still on the list.
We’re finally going to get the TV experience we deserve. Photo: Jim Merithew/Cult of Mac
A new Apple TV set-top box is set to arrive this summer at Apple’s World Wide Developers Conference, according to a new report citing sources familiar with the situation.
The upgrade would represent a much-needed “significant overhaul” of the device, letting it go far beyond Apple’s current TV offering and crossing over into other areas such as music, apps and even home automation — with a nifty Siri-based interface, to boot.
Remember the Titans stars Denzel Washington as a shouty coach who turns a disorganized football team into a disciplined outfit. Photo: Disney
A few days before he died, Steve Jobs asked Tim Cook over to his house to watch a movie together.
The movie he selected was Remember the Titans, a football drama starring Denzel Washington. It’s set in the South, and concerns the struggles of integrating a racially mixed team during the civil rights’ era. Cook was surprised by Jobs’ choice of movie — Jobs had little interest in sports — but he said they talked about it afterward.
Why would Jobs, who had recently stepped down as Apple CEO and appointed Cook in his place, want to watch this movie with his successor just a few days before he died? Was he trying to pass on some crucial knowledge?
I re-watched the movie last night and have a pretty good idea.
Steve Jobs wasn’t the one-dimensional guy he’s sometimes portrayed as. Photo: Stanford University
Over and over you hear stories about Steve Jobs being, well, a jerk. A recently released anecdote, however, tells a different story: Jobs apparently cared so much about workaholic Tim Cook having a life outside Apple that he phoned Cook’s mom to talk about it.
It’s pretty charming — and just about the polar opposite of the clichéd anecdotes that paint Jobs as a screaming, slave-driving perfectionist who only looked up from his work long enough to yell at some poor, quivering employee.
No one is more of a believer in Apple culture than Tim Cook. Photo: Apple
Tim Cook tells how Apple avoids Microsoft-style screw-ups, how many Apple Watches the company plans to sell, and why he keeps Steve Jobs’ office exactly as he left it in a new interview filled with fascinating tidbits.
The interview in Fast Company comes in the run-up to the March 24 launch of Becoming Steve Jobs, a biography by veteran journalists Brent Schlender and Rick Tetzeli. The book is viewed by some Apple execs as a corrective following Walter Isaacson’s Steve Jobs bio, and this is Cook’s well-timed salvo in the campaign to set the record straight.