Have you ever heard of the Rule of Threes? It’s a guideline used widely in writing and communicating that dictates your message is clearer and more effective when you can convey it in three parts.
For example, in the Declaration of Independence, Thomas Jefferson wrote that every American had an inalienable right to “life, liberty and the pursuit of happiness.” Drop any one of those, and the sentence is somehow less effective.
You know who else was a big fan of the Rule of Threes? Steve Jobs.