In 2012, there’s nothing that lends prestige, luxury and credibility to a shopping space like an Apple Store. From that perspective, it’s the Tiffany’s or Sak’s of the 21st Century.
In fact, it looks as if the Apple Store was considered to be such a prestigious draw that the Metropolitan Transportation Authority bent over backwards to make sure it could get Apple to lease a space in the famous Grand Central Terminal… at the expense of other applicants.
New York State regulators are investigating whether Apple got a ‘sweetheart deal’ when it leased space for its largest store in the city’s Grand Central Station. Reportedly, Apple paid the city’s MTA $60 per square foot for space that normally leases for more than $200. Did Apple throw around its marketing muscle to gain preferential treatment? Politicians are up in arms as Apple preps the the location for a Saturday unveiling.