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Sometimes you’ve got to think small to hit it big. For DigiDNA, a Swiss development team that makes popular software for managing iOS devices, that means functioning more like a tight rock ‘n’ roll band than a sprawling orchestra.
SAN FRANCISCO — If you watched the Worldwide Developers Conference keynote earlier this week, you’d think it was a big love fest. But there’s a section of the audience sitting there in a cold, cold sweat.
Attendees are mostly software developers, and some of them are very nervous that Apple will announce something that will ruin their business overnight.
“The WWDC keynote is terrifying for developers,” said Josh Michaels, an independent software developer from Portland, Oregon, who runs Jetson Creative. “The uncertainty is the worst part.”
Take ReplayKit in iOS 9, a new feature that records games and app videos without the need for any external cameras or hardware.
Sounds great, unless you are Everyplay or Kamkord, a pair of young companies that raised millions of dollars to record games and app videos in iOS.
“They’re f**ked!” said a game developer at WWDC who asked not to be named.
I’m not talking about Tim Cook’s apology for iOS 6 Maps. While it’s rare, Apple has apologized before, especially recently: see John Browett’s admission that the company had “messed up” when cutting shifts among Retail Employees, and Apple’s public about-face when pulling out of the EPEAT rating system. One of the things that makes Apple great is they’re not afraid to be as harsh on themselves as they are on the competition when they’ve fucked up.
No, what Apple did today is far more uncharacteristic than an apology. They suggested that you use a third-party app instead of their own.