August 8, 1997: At Macworld Expo, Steve Jobs introduces the world to Apple’s newest slogan, “think different” — reassuring fans that Apple is exiting its mid-1990s dark age and once again making products customers are going to love.
Having developed the world’s first commercial antivirus software, John McAfee now wants to clean the malware out of politics — and he’s using one of Apple’s most iconic advertising mantras to do so.
Libertarian presidential candidate McAfee’s new ad encourages American citizens to “Vote Different,” and uses the same verbiage as Apple’s famous “Think Different” ads from 1997. But it features footage of figures like Ron Paul, Aaron Schwartz, Jeffrey Tucker, Peter Thiel and Elon Musk instead of the historical figures in Apple’s ad.
Is it enough to take him into the White House? Check it out below to make up your own mind!
It’s been many years since Apple last used its famous “Think Different” advertising slogan, which accompanied the company’s ads from soon after Jobs’ return in 1997 until the launch of the iMac G4 in 2002.
Almost a decade-and-a-half later, however, Apple’s not content to let the trademark lapse on its iconic mantra: this month updating it for the first time since 2009 with a new European Patent and Trademark Office filing.
We don’t know if Apple head Tim Cook’s office got a good going-over before ABC News stopped by last night, but we like to think that it’s always that tidy.
The CEO appeared on World News Tonight to discuss privacy and the company’s ongoing conflict with the FBI, but it was significant for another reason. And both Cook and anchor David Muir couldn’t help but point it out.
“Thanks for having us in your office,” Muir said. “I don’t think we’ve ever done an interview in your office before.”
“I’m not sure I’ve ever done an interview in the office,” Cook replied.
So what does the head of Apple keep handy when he’s hard at work? A lot of cool stuff, actually.
Apple co-founder and visionary CEO Steve Jobs passed away three years ago today, at the age of 56.
In addition to co-creating the company with Steve Wozniak in 1976, Jobs personally oversaw the creation of the Macintosh, iPod, iPhone, iPad, iTunes and OS X — as well as funding Pixar during its rise to prominence.
While there are plenty of great videos featuring Jobs to mark the occcasion (anyone with the slightest bit of interest in working in tech should make a point of viewing all of his Apple keynotes) the below is one of my personal favorites. It features Jobs, less than three months into his 1997 return, talking at an internal meeting about his vision for taking the company forward.