Lonely red balloon stars in Apple’s new iPhone 7 ad

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Meet the star of Apple's new ad.
Meet the star of Apple's new ad.
Photo: Apple

Apple has been quick to tout all of its amazing new hardware in its iPhone 7 ads, but the company’s latest spot is all about software. And balloons.

The new expressive messaging features of iOS 10 take the spotlight in Apple’s new ad that features a lonely red balloon drifting across the globe before meeting up with hundreds of its balloon friends to throw an iMessage party for one special person.

Check it out:

iMessage may be about to cross the Android divide

Your Android friends may soon get blue chat bubbles too.
Your Android friends may soon get blue chat bubbles too.
Photo: Ste Smith/Cult of Mac

Apple’s iMessage platform may soon be available on products that aren’t designed in Cupertino.

iMessage is set to get its first-ever app for Android, according to a new report citing a “source familiar with the company’s thinking.” If so, it sounds like it could spell trouble for Facebook Messenger and Google’s new messaging app, Allo.

Google says hello to Allo, goodbye to Hangouts

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"'Allo, guvna!" Google's new messaging app is obviously British.
Photo: Google

Watch out Facebook Messenger, Google is taking another stab at messaging with its newly revealed app called Allo.

Does the world really need another messaging app? Probably not. But Google is hoping that it has finally created the perfect mix of features that will make you ditch Snapchat and Facebook.

Microsoft’s one-handed iOS keyboard goes beta

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Microsoft's keyboard comes with a one-handed mode.
Microsoft's keyboard comes with a one-handed mode.
Photo: Microsoft

Typing on your iPhone with one hand is about to get a whole lot easier thanks to good samaritans at Microsoft that have invented a custom keyboard for iOS.

Microsoft revealed today that its latest iOS app, Word Flow, just entered the beta testing phase. The new keyboard (which is different than the Hub keyboard introduced last week) brings some of Windows 10’s best typing to iOS users like the ability to swipe out words, and intelligent word prediction to go with its dead simple one-handed mode.

Take a look:

University adds dedicated texting lane for students on the move

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Don't stray into the wrong lane.
Don't stray into the wrong lane.
Photo: Inside Higher Ed

You know mobile devices have hit a certain critical mass when universities start adding walking lanes designed to stop texters from accidentally colliding with non-texters.

That’s exactly what happened to a staircase at Utah Valley University’s Student Life and Wellness Centre, with one staircase being home to dividing lines splitting students into “walking,” “running” and “texting” lanes.