Mainland China is Apple’s second biggest market, and will one day be its first. The company is making a big push on the mainland, opening new stores and investing in home-grown companies. Why the interest? Because China is the new Japan — it’s where the future is happening. All this week we take a look at the cutting-edge apps that define mobile life on the mainland.
SHANGHAI CITY, China — Now that I use WeChat, I don’t need much else when it comes to social media apps. In fact, WeChat has almost entirely replaced text messaging in China. I am able to link up with other WeChat users through their username without providing a telephone number, so it is a great platform for communicating with new acquaintances or people I am working with.
I have hundreds of WeChat contacts, but only a handful of telephone numbers in my iPhone. The app also recently introduced group video messaging and has an extensive WeChat Wallet service (similar to Zhifubao) available to Chinese bank account holders.