NEWSFLASH: Teens don’t want the iPhone! Parents beware! The Microsoft Surface and Samsung Galaxy phones are the new “it” things! Apple has lost its cool factor!!!
That’s what the Buzz Marketing Group, an organization that seeks to provide ”lifestyle and buzz marketing services for brands seeking to attract teen audiences,” wants you to think. You may have recently seen some headlines from big sites saying that teens think Apple is uncool now.
As my British boss Leander Kahney would say, that’s absolute bollocks.
If you have a teen, you know getting gift suggestions can vary somewhere between monosyllabic and “hand over the credit card”. So you don’t stroke out aimlessly wandering the malls, we offer as a public service this tip: get thee to an Apple Store. According to a new survey, Apple products are among teens’ top three most wanted gifts with almost 10 percent of teenagers.