The iPad may be more popular than ever among young people, but according to one analyst that same level of excitement doesn’t carry over to the forthcoming Apple Watch.
In a research note to clients, Piper Jaffray analyst Gene Munster describes reaction to the Apple Watch among teens as “tepid,” despite the fact that Apple remains an incredibly popular brand.
According to Munster, interest in the Apple Watch actually fell over the past year — starting out at 17% interest from teens in spring, and lowering to 16% just prior to Apple’s September 9 unveiling of its wearables device.
NEWSFLASH: Teens don’t want the iPhone! Parents beware! The Microsoft Surface and Samsung Galaxy phones are the new “it” things! Apple has lost its cool factor!!!
That’s what the Buzz Marketing Group, an organization that seeks to provide “lifestyle and buzz marketing services for brands seeking to attract teen audiences,” wants you to think. You may have recently seen some headlines from big sites saying that teens think Apple is uncool now.
As my British boss Leander Kahney would say, that’s absolute bollocks.
If you have a teen, you know getting gift suggestions can vary somewhere between monosyllabic and “hand over the credit card”. So you don’t stroke out aimlessly wandering the malls, we offer as a public service this tip: get thee to an Apple Store. According to a new survey, Apple products are among teens’ top three most wanted gifts with almost 10 percent of teenagers.