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Apple Predicted To Become Most Powerful Media Company By 2020

Apple Predicted To Become Most Powerful Media Company By 2020

Will Apple become the top media company in 2020?

At a Techonomy conference today, two of the four panelists called out Apple as “most likely to succeed” at a session discussing how advertising could affect existing media companies.

While the session itself didn’t spend a lot of time on Apple, according to Techcrunch, the panel ended with an answer to moderator Dave Morgan’s question on predictiong the world’s most powerful media company in 2020. Digital agency AKQA’s Tom Bedecarre said that Apple would take the top spot, due to the several media delivery platforms that it owns or controls.

Another panelist and CEO of SocialFlow, Frank Speiser, agreed, adding that the time was ripe for a company like Facebook or Twitter to team up with Apple to help improve discovery, thus giving the partnering company a leg up in the media landscape.

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