Four Key Lessons Every Boss Can Learn From Apple’s Retail Stores [Feature]

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Apple's retail stores offer managers and executives great lessons about employee engagement and corporate culture.
Apple's retail stores offer managers and executives great lessons about employee engagement and corporate culture.

One of the interesting points in the recent NY Times article on Apple’s retail stores is that many Apple store employees feel like their work experience goes beyond simply bringing home a paycheck and working in a retail store. Apple has deftly made them feel valued and like they are part of something much bigger than themselves.

In doing so, the company provides a model of how businesses can incentivize staff members even if budgets are too tight to offer raises or other perks. There are four broad areas or lessons that managers and executives at any company or organization can learn from looking at Apple retail – all them related to carefully developing a positive and collaborative corporate culture.