All items tagged with "TBWA/Media Arts Lab"

Director Behind Apple’s Recently Pulled ‘Genius’ Ads Quits

Director Behind Apple’s Recently Pulled ‘Genius’ Ads Quits

Some Mac users felt Apple’s ‘Genius’ ads made them look stupid.

Scott Trattner, the executive creative director behind the “Genius” advertising campaign — which was quickly killed by Apple shortly after its debut — has left his role at TBWA/Media Arts Lab in favor of a new role with advertising agency 72andSunny.

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Santa’s Appointments In New iPhone 4S Ad Are All For Staff At Apple’s Marketing Firm

Santa’s Appointments In New iPhone 4S Ad Are All For Staff At Apple’s Marketing Firm

If you haven’t already seen Apple’s new iPhone 4S ad in which Santa uses Siri, then go and check it out — it’s really great. You may notice than when Santa checks his calendar, he has 3.7 billion appointments on Christmas Eve, four of which are with Whitney Kollar, Mark Sloan, Paula Cristalli, and David Young.

These aren’t just random names dreamt up by employees at Apple’s marketing firm — they are employees at Apple’s marketing firm.

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