All items tagged with "TBWA"

Crystal Baller: Fuel cell powered iPhones and 7 other silly Apple rumors

Apple wants Jimmy Iovine to reignite its marketing magic

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If there’s one thing we learned during the World Cup (other than ze Germans are relentlessly brilliant machines), it’s that Beats has some of the best damn marketing on the planet, and Apple really, really needs its help.

After getting tossed around by Samsung in the marketing ring the past few years,  the NYPost reports that Apple is looking to Beats co-founder Jimmy Iovine to help it reignite its marketing magic, even if it means cutting ties on its 30-year partnership with TBWA.

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This is war: Apple readies massive marketing army

Apple's marketing chief, Phil Schiller, is ready to shake up the advertising world

Apple’s marketing chief, Phil Schiller, is ready to shake up the advertising world with is own army

No one makes commercials like Apple. Or no one did, until the last year or so when everyone from Samsung to Google has caught up to Cupertino’s marketing genius.

In a move to retake its marketing crown in 2014, Apple is thinking different than partnering with a traditional advertising agency by assembling its own massive internal marketing team, according to an AdAge report, and it could rival the world’s top firms that have been around for decades.

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Apple Teams With New Ad Agencies To Counter Samsung Threat

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When you’ve got $158.8 billion in the bank, there’s not a huge amount you need to be envious of.

But while Apple is beating rival Samsung on both the quality of its products and adverts, it is perhaps losing out when it comes to the kind of big digital media strategies that really attract attention (and customers) — like Ellen DeGeneres’ famous Oscars selfie which Publicis CEO Maurice Levy recently valued at between $800 million and $1 billion.

With that in mind, Apple is reportedly changing up its marketing approach to invest more in digital marketing and social media support — adding four new digital agencies to its roster.

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