Apple Music execs discuss the future of music streaming

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Bozoma Saint John
Bozoma Saint John is in charge of hyping Apple Music.
Photo: Apple

The future of Apple Music will be a lot less focused on music and more about pop culture, according to three of Apple’s top employees working on the project.

Beats One DJ Zane Lowe, marketing guru Bozoma Saint John and Apple Music’s head of content, Larry Jackson, sat down for a three-headed interview to discuss what fans can expect from the streaming service. Music will always be part of Apple Music, but Lowe revealed that other forms of entertainment are coming soon.

The 10 best Apple ads of 2016

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Best Apple ads of 2016
You want innovation? Look no further than Apple's advertising.
Image: Ste Smith/Cult of Mac

2016 Year in Review Cult of Mac Apple may not have launched its most innovative products in 2016, but when it comes to marketing, Cupertino is still killing it.

By utilizing celebrities, musicians, athletes and everyday iPhone owners, Apple created some of its most memorable ads ever in 2016. Whether they were touting Apple TV with Kobe Bryant, or using the story of an autistic boy to show how technology can change the world, Apple ads entertained us and gave us all the feels.

These are our favorite Apple ads of 2016.

Drake sings Taylor Swift in new Apple Music ad

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Drake-Apple-Music-ad
Drake has bad blood with the bench press.
Photo: Apple

Canadian rap star and Apple fanboy Drake gives us a glimpse at his comical side in the company’s latest Apple Music ad by singing along to Taylor Swift while getting beaten by the bench press.

The ad is part of Apple Music’s ongoing “distractingly good” campaign, which has previously featured Swift herself.

Apple Music exclusives earn artists one-way trip to Spotify hell [Update: Spotify denies]

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apple music app
Spotify punishes artists for giving Apple Music exclusives.
Photo: Ste Smith/Cult of Mac

Scoring an exclusive album deal with Apple Music can be highly lucrative for artists looking for independence, but it might come with some serious payback from Spotify, which is reportedly punishing musicians that sign such deals.

Musicians have been dragged into the fight between Apple and Spotify, according to new reports saying Apple’s rival is threatening to bury artists in its search results. Meanwhile, Spotify has denied the accusations, which come from anonymous sources cited by Bloomberg and The New York Times.

Katy Perry’s new single is latest Apple exclusive

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Katy Perry Rise
“Rise” is available for streaming now!
Photo: Capitol Records

Katy Perry’s new single, her first since 2014, is out today — and you’ll find it only on Apple Music and iTunes. “Rise,” which will be used as the anthem for NBC’s coverage of the Rio Olympics this summer, is exclusive to Apple’s services at launch.

Today in Apple history: Apple backs down in Taylor Swift battle

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Taylor Swift Apple Music ad
These days, Taylor Swift regularly appears in Apple ads.
Photo: Apple

Wednesday22On June 22, 2015, Apple backed down following a brief standoff with Taylor Swift over royalty payments from the soon-to-launch Apple Music service. The company reversed a policy that would have denied royalties to artists during the streaming music platform’s initial three months of operation.

In doing so, Cupertino signaled that this was a kinder, gentler Apple than may have existed previously. Provided the whole thing wasn’t one big publicity stunt, that is.

Meet China’s QQ Music, a streaming app with 80 million users

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QQ Music is perhaps the best streaming music app in China.
QQ Music is perhaps the best streaming music app in China.
Photo: Virginia Werner/Cult of Mac

Made_in_china_bugMainland China is Apple’s second biggest market, and will one day be its first. The company is making a big push on the mainland, opening new stores and investing in home-grown companies. Why the interest? Because China is the new Japan — it’s where the future is happening. All this week we take a look at the cutting-edge apps that define mobile life on the mainland.

SHANGHAI CITY, China — In China, 478 million people — more than the entire population of the United States — listen to music online, according to government statistics. I am one of those people, and in China I have joined the reported 80 million active users of QQ Music to stream music on my iPhone.

Fashion fiend Jony Ive calls handmade clothes overrated

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This 3D printed dress will be part of Apple's Manus x Machina exhibition.
This bizarre 3-D printed dress is part of the Apple-sponsored Manus x Machina exhibition.
Photo: Nicholas Alan Cope/The Met

An Apple-sponsored exhibition featuring dozens of weirdly wonderful gowns — some produced using 3-D printers, lasers and other exotic techniques — should challenge people’s assumptions that handmade items are inherently better, according to Jony Ive.

Apple’s chief design officer talked up the power of machine-powered manufacturing when he took center stage at this morning’s press preview for the Metropolitan Museum of Art’s Manus x Machina exhibition. The show, which opens today in New York City, explores the relationship between fashion and technology with a gallery of more than 150 unique couture gowns from designers such as Gabrielle “Coco” Chanel, Karl Lagerfeld, Christian Dior, Miuccia Prada and Yves Saint Laurent.