Fashion fiend Jony Ive calls handmade clothes overrated

This 3D printed dress will be part of Apple's Manus x Machina exhibition.
This bizarre 3-D printed dress is part of the Apple-sponsored Manus x Machina exhibition.
Photo: Nicholas Alan Cope/The Met

An Apple-sponsored exhibition featuring dozens of weirdly wonderful gowns — some produced using 3-D printers, lasers and other exotic techniques — should challenge people’s assumptions that handmade items are inherently better, according to Jony Ive.

Apple’s chief design officer talked up the power of machine-powered manufacturing when he took center stage at this morning’s press preview for the Metropolitan Museum of Art’s Manus x Machina exhibition. The show, which opens today in New York City, explores the relationship between fashion and technology with a gallery of more than 150 unique couture gowns from designers such as Gabrielle “Coco” Chanel, Karl Lagerfeld, Christian Dior, Miuccia Prada and Yves Saint Laurent.

Taylor Swift rocks out to Jimmy Eat World in new Apple Music ad

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taylor-apple
Wasn't Taylor Swift the singer who once had it in for Apple Music?
Photo: Apple

Taylor Swift continues her about-turn on Apple Music by appearing in a new ad for the streaming music service, in which the hit-maker rocks out to Jimmy Eat World’s “The Middle” while appearing to get ready for a night on the town.

Check it out below.

Taylor Swift treadmill tragedy pays off for Drake

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Taylor Swift Apple Music ad
It's way less awkward without the sound.
Photo: Apple

Drake’s apparently making bank off of a recent Apple Music ad featuring Taylor Swift faceplanting onto a treadmill.

The video launched less than a week ago on April 1, and since it went live, iTunes sales of Drake’s song “Jumpman,” which features prominently in the spot, have more than quadrupled, Billboard reports. And the playlist Swift pulls up to motivate herself for her cardio workout is showing pretty good numbers on Apple’s streaming service, too.

If you aren’t one of the millions of people who has already seen the Apple Music ad, you can check it out below.

Taylor Swift channels Drake in new Apple Music ad

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Make sure you show off the Beats.
Make sure you show off the Beats.
Photo: Apple

Taylor Swift hates doing cardio! The latest ad for Apple Music pits the singer against one of the most ferocious machines in the gym: the dread treadmill.

It’s Swift’s first appearance in an Apple ad, and it also reveals that the country-turned-pop star has a soft spot for hip-hop icons Drake and Future. She says her hilarious ad is “based on real events” that reveal her alien talent for rapping and keeping on beat no matter what happens.

Watch Tee Sweezy drop the bars below: