Drake sings Taylor Swift in new Apple Music ad

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Drake has bad blood with the bench press.
Photo: Apple

Canadian rap star and Apple fanboy Drake gives us a glimpse at his comical side in the company’s latest Apple Music ad by singing along to Taylor Swift while getting beaten by the bench press.

The ad is part of Apple Music’s ongoing “distractingly good” campaign, which has previously featured Swift herself.

Apple Music exclusives earn artists one-way trip to Spotify hell [Update: Spotify denies]

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Spotify punishes artists for giving Apple Music exclusives.
Photo: Ste Smith/Cult of Mac

Scoring an exclusive album deal with Apple Music can be highly lucrative for artists looking for independence, but it might come with some serious payback from Spotify, which is reportedly punishing musicians that sign such deals.

Musicians have been dragged into the fight between Apple and Spotify, according to new reports saying Apple’s rival is threatening to bury artists in its search results. Meanwhile, Spotify has denied the accusations, which come from anonymous sources cited by Bloomberg and The New York Times.

Katy Perry’s new single is latest Apple exclusive

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Katy Perry Rise
“Rise” is available for streaming now!
Photo: Capitol Records

Katy Perry’s new single, her first since 2014, is out today — and you’ll find it only on Apple Music and iTunes. “Rise,” which will be used as the anthem for NBC’s coverage of the Rio Olympics this summer, is exclusive to Apple’s services at launch.

Today in Apple history: Apple backs down in Taylor Swift battle

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Taylor Swift Apple Music ad
These days, Taylor Swift regularly appears in Apple ads.
Photo: Apple

Wednesday22On June 22, 2015, Apple backed down following a brief standoff with Taylor Swift over royalty payments from the soon-to-launch Apple Music service. The company reversed a policy that would have denied royalties to artists during the streaming music platform’s initial three months of operation.

In doing so, Cupertino signaled that this was a kinder, gentler Apple than may have existed previously. Provided the whole thing wasn’t one big publicity stunt, that is.