SAN FRANCISCO — The latest innovation of the so-called sharing economy seems perfect for this city’s hypercompetitive rental market, where tiny apartments go for outrageous sums and space is at a premium.
Sort of like Airbnb for storage, new startup Roost connects people who need to stow some stuff — furniture, boxes of books, whatever — with individuals with room to spare in an attic or garage.
The company was founded by Jon Gillon, who came up with the idea after his older brother moved here from Texas with a Subaru full of stuff.
“We improvised,” Gillon told Cult of Mac. “I made room in my apartment in exchange for drinks and dinner. When his place was ready we were like, ‘This is a great idea.’ The light bulb went on.”.