Microsoft will pay you $650 to ditch your MacBook Air for a Surface

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No matter how many updates Microsoft makes to its Surface tablets, it just hasn’t been able to live up to its promise of killing the iPad and MacBook Air in one swoop, but now Redmond is ready to try another tactic — buying you out.

Microsoft announced that starting today, MacBook Air owners can walk into any Microsoft retail store and trade-in their Apple machine for $650 of store credit toward the purchase a Surface Pro 3, which Microsoft swears can replace your laptop, because you know, it’s got Office.

Apple Tops List Of World’s Most Valuable Brands (Again!)

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Apple has topped the list of world’s most valuable brands for the third straight year in a row, and is now worth almost twice as much as any other brand on the planet, Forbes reports. The Cupertino company is now valued at $104.3 billion, up 20 percent over last year, which puts it way out in front of Microsoft, Samsung, and even Google.

Microsoft Tries To Discredit iWork As Competition, But Ends Up Looking Desperate

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Apple has turned software pricing on its head, and Microsoft isn't happy about it.
Apple has turned software pricing on its head, and Microsoft isn't happy about it.

Yesterday Apple announced that all of its consumer software, including OS X Mavericks, is now free. Customers who buy Apple’s hardware will have full access to the completely new versions of iLife and iWork at no additional cost. It’s a bold move that The New York Times called a direct attack on Microsoft Office.

The decision to make iWork free wasn’t Apple’s only jab at Microsoft during yesterday’s keynote, and now the Redmond giant has gone on the defensive.

New iPad 5 Could Come With Microsoft Surface Style iTouch Keyboard

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What is the point of the iPad now that the iPad mini is on the cusp of going Retina? It’s Apple’s pro device: the iPad for people who want a tablet to replace their laptops, not just be a more fully-functioning e-reader.

Why is why the latest rumor to come down the pipes makes a lot of sense. It says Apple is intending on launching its own keyboard cover for the iPad at tomorrow’s event, a la the Microsoft Surface.