Apple Tops List Of World’s Most Valuable Brands (Again!)



Apple has topped the list of world’s most valuable brands for the third straight year in a row, and is now worth almost twice as much as any other brand on the planet, Forbes reports. The Cupertino company is now valued at $104.3 billion, up 20 percent over last year, which puts it way out in front of Microsoft, Samsung, and even Google.

Microsoft Tries To Discredit iWork As Competition, But Ends Up Looking Desperate


Apple has turned software pricing on its head, and Microsoft isn't happy about it.
Apple has turned software pricing on its head, and Microsoft isn't happy about it.

Yesterday Apple announced that all of its consumer software, including OS X Mavericks, is now free. Customers who buy Apple’s hardware will have full access to the completely new versions of iLife and iWork at no additional cost. It’s a bold move that The New York Times called a direct attack on Microsoft Office.

The decision to make iWork free wasn’t Apple’s only jab at Microsoft during yesterday’s keynote, and now the Redmond giant has gone on the defensive.

New iPad 5 Could Come With Microsoft Surface Style iTouch Keyboard



What is the point of the iPad now that the iPad mini is on the cusp of going Retina? It’s Apple’s pro device: the iPad for people who want a tablet to replace their laptops, not just be a more fully-functioning e-reader.

Why is why the latest rumor to come down the pipes makes a lot of sense. It says Apple is intending on launching its own keyboard cover for the iPad at tomorrow’s event, a la the Microsoft Surface.

Steve Ballmer Confirms Office Will Come To iPad When It’s Ready For The Touchscreen



Microsoft CEO Steve Ballmer has confirmed that Microsoft Office will come to the iPad just as soon as it’s ready for devices with a touchscreen. Speaking at the Gartner Symposium/ITxpo in Florida today, Ballmer said, “iPad will be picked up when there’s a touch first user interface.”

That user interface is “in progress” Ballmer added, but it’s likely to come to the Windows version of Office first.