Apple is 40 years old today. In that time, the Cupertino company has delivered some incredible products and services, and revolutionized smartphones, tablets, and music players. But is it boring now?
Some say Apple’s innovation has stalled in recent years, and it has become too predictable. The surprises we used to see during its big keynotes no longer show up, and despite its secrecy, you can almost predict its product roadmap for the next year.
Are those claims harsh? Is Apple really past its best, or will it deliver groundbreaking new products again that can shake up the consumer technology industry?
Join us in this week’s Friday Night Fight between Cult of Android and Cult of Mac as we fight over Apple at 40.
Microsoft is taking a page out of Apple’s marketing playbook for its newest ads promoting the Surface Book, and the company threw in a few digs at the Mac while they were at it.
Rather than just focusing on the product, Microsoft’s new ads add a human touch by focusing on how the device has changed some professionals’ workflow. First up is photography Tim Flach, who uses a Surface Book and Surface Pen to precisely edit his incredible animal photography. If owning a Surface Book gave me killer shots just like Flach, I’d ditch my Mac too.
“Being able to use a pen like this on the screen directly with the image gives me a different relationship to it,” says Flach. “And I just can’t do that on my Mac.”
Got an old Android you don’t use anymore? It’s useless to you in the bottom of a drawer, but if you dig it out and dust it off, you can sell it to us for cold hard cash!
We’re buying used and broken Android and Microsoft devices through our new buyback program, and we pay more than Best Buy, Gazelle, and Walmart in most cases. We’ll even buy used wearables, watches, and devices that don’t even work anymore.
Microsoft still has a long way to go before it takes down the iPad.
The iPad Pro absolutely dominated the Microsoft tablet lineup, selling more units than the Surface Pro 4 and Surface 3 combined, according to the latest estimates from IDC which revealed that the iPad Pro was the clear winner this season as the top selling detachable tablet.