Tablet and PC shipments expected to decline faster than expected

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El Capitan coming to an iPad near you?
El Capitan coming to an iPad near you?
Photo: Cult of Mac

Microsoft recently launched Windows 10 to the public, but it looks like that won’t be enough to help increase PC shipments next year as IDC estimates PC shipments will fall by -8.7% in 2015 and not stabilize until 2017.

PC shipments aren’t the only tech item on the decline either. Tablet sales are expected to decline even faster than IDC’s previous forecast of a 3.8%. The firm currently projects tablet shipments will drop 8% in 2015, however there is a silver lining for Apple.The 2-in-1 tablet market is expected to grow 86.5% in 2015, right as Apple’s preparing to launch the iPad Pro.

The new MacBook isn’t for you, it’s for the future 

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Macbook 1
The new MacBook probably isn't for you. Photo: Apple

The new MacBook is one of the most impressive pieces of technology Apple has unleashed in five years. It boasts a Retina display, USB-C, butterfly-hinged keyboard, Force Touch trackpad and terraced batteries. All crammed inside a body that’s smaller than the MacBook Air, made possible by a new fanless processor.

Despite being an unapologetically gorgeous piece of hardware, the new MacBook’s biggest weapon — the fanless processor — is also its greatest weakness.

Apple has placed the new MacBook in a category most people shouldn’t even consider buying, and that’s OK. The new MacBook isn’t for you and me, it’s for the future.

Microsoft borrows from Beats’ playbook in latest Surface Pro 3 ad

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nflsurfacead

Microsoft’s $400 million plan to flood the NFL with Surface tablets hasn’t caught on too well this season. The hardware fumbled out the gate during preseason and even coaches and players have admitted the tablets are too complex to figure out, so in its latest ad for the Surface Pro 3, Microsoft has taken a page out of Beats’ marketing playbook.

The ad feels more like an commercial for NFL Stars than a tablet promotion and it’s got all the elements that have made Beats’ cinematic ads great: Pre-game preparations, close ups of super-star athletes, touchdowns, and some heavy rock music.

Beats launched a similar ad for its Studio Wireless headphones, only instead of starring super-star cornerback Richard Sherman from the Seattle Seahawks, Microsoft’s ad features super-star quarterback Russell Wilson from the Seattle Seahawks.

Watch Microsoft’s NFL ad below and see how it compares:

Apple Devices Will Outsell Windows Devices In 2013 For The First Time Ever

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the apple store vs. Microsoft store

For the past few decades, Microsoft has absolutely dominated Apple when it comes to the number of Microsoft devices sold versus Apple devices, but 2013 will be the year that everything changes.

A report from Gartner claims that Microsoft’s reign is coming to an end, as 2013 will be the first year that more Apple devices are purchased than Windows devices.

iPad Among Most Difficult Tablets To Fix In New iFixit Repairability Guide

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Teardown specialists iFixit have published a new tablet repairability guide that quickly tells you how difficult it’s going to be to mend your broken Android, iOS, or Windows 8 slate. The guide features 18 popular tablets, which have been given a repairability score between one and ten. The higher the score, the easier they are to repair.

Unsurprisingly, Apple’s iPads are some of the hardest tablets to fix, second only to the Microsoft Surface Pro — the only tablet with a score of one. Amazon’s Kindle Fire’s, on the other hand, are relatively easy to repair, as are Dell’s devices.