Microsoft loves to make ads for the Surface that pit it against the iPad. Two new ads for the Surface 2 are perfect examples of how Microsoft can’t effectively market the Surface on its own merits, but must instead compare it to things the iPad can’t do. It’s an incredibly predictable, miserable marketing tactic that Microsoft just can’t seem to let go.
In its two latest ads, Microsoft tries to convince us that the Surface 2 is better because it supports hand gestures and multiple user accounts.
Delta Airlines announced today that it plans to equip its pilots with Microsoft’s new Surface 2 tablet running Windows 8.1 RT. The company is moving to Microsoft tablets despite the fact that it was the first airline to roll-out iPads to pilots to replace heavy flight bags.
Delta gave 22 pilots iPads back in 2011, but thanks to a deal with Nokia – which is now owned by Microsoft – the company will be a going with an all-Windows approach. The company already gave its 19,000 flight attendants with a company-issued Nokia Lumia 820 Windows handset back in August of this year.
Microsoft’s first tablet won’t reach customers until later this, but the company is already working on Surface 2. According to job adverts posted on its Microsoft Careers site between June and August, the company is “currently building the next generation” of “devices that fully express the Windows vision.”