All items tagged with "SuperBowl"

Why The iPad Is The Best Thing To Happen To NFL Safety Since The Football Helmet [Feature]

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At the opening of this year’s NFL season, we looked at how the iPad has become a popular training tool among many NFL teams. With the season over and the Super Bowl just days away, many players, coaches, and fans are already looking ahead towards the NFL draft in the spring and next season.

Next season, Apple’s tablet will be an even bigger part io the NFL and it may even revolutionize parts of the organization and even the sport of football itself. Here’s how.

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NFL Teams May Be Embracing The iPad, But NFL Stadiums Aren’t Yet Ready For iPad-Owning Fans

NFL Teams May Be Embracing The iPad, But NFL Stadiums Aren’t Yet Ready For iPad-Owning Fans

Lucas Oil Stadium, home of the Indianapolis Colts, will be one of the few stadiums to offer fans Wi-Fi and app access during NFL games.

NFL teams may be embracing the iPad, but the league seems a bit mixed in its approach to fans carrying iPhones, iPads, and other mobile devices. Despite a plan announced earlier this summer that NFL stadiums would be equipped with large-scale Wi-Fi access along with mobile apps for fans to use while at a game, the NFL has decided to take a much more cautious approach to game-day technology.

Earlier this year, amid reports that tickets sales for NFL had fallen for a fifth straight year in a row, the league announced free Wi-Fi and some ambitious in-stadium perks for fans willing to put down the money to see their favorite team play in person. Unfortunately for most fans, only five stadiums will be offering these features during the 2012 season.

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Mad Man Describes Real Story of Apple’s 1984 TV Ad

Mad Man Describes Real Story of Apple’s 1984 TV Ad

Proving that fact is always more interesting than fiction, ad man Steve Hayden remembers the making of Apple’s 1984 ad in AdWeek this week.

Marking the 27th anniversary, Hayden describes the utterly chaotic process behind the making of what’s been called “the best TV commercial ever.” Everyone hated it, and no one wanted it to run except Steve Wozniak, who offered to pay half the costs himself.

The first version of the spot was more Jetsons than Metropolis. The intention was to remove people’s fears of technology at a time when owning your own computer made about as much sense as owning your own cruise missile. We wanted to democratize technology, telling people that the power was now literally in their hands.

AdWeek: ’1984’: As Good as It Gets