This year’s Super Bowl will be streamed for free over the internet in full HD, no cable subscription required. Completely unbundling the big game is an effort on NBC’s part to promote its TV Everywhere service, which ironically requires a cable subscription.
11 hours of content will be streamed for free on game day, February 1. That includes the full game, commercials, halftime show with Katy Perry and Lenny Kravitz, and even an episode of The Blacklist.
Since the airing of Apple’s iconic “1984” commercial to launch the Macintosh, tech companies have had a special relationship with the Super Bowl. Now Apple is one of several tech giants — including Google, Yahoo and Intel — which have chipped in $2 million each in cash and services to help offset taxpayer dollars involved with bringing the historic 50th Super Bowl to the San Francisco 49ers stadium in Santa Clara, California.
After Apple’s Super Bowl ad — which we summarily declared to be so good that it won the Super Bowl without even trying — Apple has posted a behind-the-scenes video to its YouTube channel, showing how the ad was shot.
And how was it shot? On January 24th, Apple directed 15 camera crews across 10 countries armed with several iPhone 5s’s, who were all in communication with one another over FaceTime to stay in sync.
Apple was notably absent from the Super Bowl ad slots Sunday, but a new video touting the Mac’s transformative power is quickly making Cupertino the most talked-about company the morning after the big game. The impressive clip continues the Mac’s 30th-anniversary celebration, and it was shot entirely on iPhones in 15 locations across five continents.
This Sunday is the Super Bowl and, contrary to what Steve Jobs may have thought, yes, people will be watching it — around 108 million, if last year’s numbers are any indication.
The real question is whether Apple will have an ad ready for the event, to commemorate three decades since the company’s iconic Macintosh commercial kicked off an advertising trend that is still followed today.
Apple has introduced new short URLs for the App Store, making links to iOS apps and games much simpler to remember, and easier to read. Like its short URLs for the iTunes Store, you can now tell which app you have been linked to before you’ve even clicked on it. The new system has already been put to good use, making its debut during a Super Bowl commercial for the Star Trek app.
No, that headline isn’t wrong — Samsung has actually made a Galaxy commercial for the Super Bowl that doesn’t such. It features Knocked Up stars Seth Rogen and Paul Rudd, who play two writers pitching ideas for Samsung’s next commercial to Breaking Bad’s Bob Odenkirk.
It doesn’t mock other companies or rival devices, and it’s actually pretty hilarious. Check it out below.
Following Apple’s Google’s leap into 3D mapping technologies, Amazon has acquired a 3D mapping startup of its own. The online retail giant today sealed a deal to purchase UpNext in a move that could signal the company’s intentions to bring 3D maps to its Kindle Fire slate without any assistance from Google.
Samsung’s bashing of iPhone users is becoming a regular occurrence. Its latest swipe came during yesterday’s Super Bowl, when it ran a commercial for its new, super-sized Galaxy Note smartphone, which sports a huge 5.3-inch display and includes a stylus.