All items tagged with "Super Bowl"

Super Bowl commercials score big results for app makers

Super Bowl commercials score big results for app makers

One of the biggest shockers of Super Bowl 2015, other than Malcolm Butler’s phenomenal interception, was the number of app companies willing to shell out $4.5 million for 30-second ad slots.

Clash of Clans, Game of War and Heroes Charge all paid up to get their games in front of the estimated 112 million live viewers during Sunday night’s game, but was it actually worth it?

Read the rest of this post »

Super Bowl commercials become Lego masterpieces in ‘Brick Bowl’

Building a better Super Bowl ad brick by brick. Photo: A+C Studios

Building a better Super Bowl ad brick by brick. Photo: A+C Studios

You’ve surely seen the ultra-expensive Super Bowl commercials by now (and if you haven’t check out our round up), but I doubt you took time to recreate your favorites as stop-motion Lego animations.

That’s precisely what A+C Studios did, however, over the last 36 hours since the commercials aired.

Check it out below for some great Lego animation.

Read the rest of this post »

How to stream the Super Bowl for free to your iPad or iPhone

You don't need cable to watch the game on your iPad. Photo: NFL

You don’t need cable to watch the game on your iPad. Photo: NFL

This year’s Super Bowl will be streamed for free over the internet in full HD, no cable subscription required. Completely unbundling the big game is an effort on NBC’s part to promote its TV Everywhere service, which ironically requires a cable subscription.

11 hours of content will be streamed for free on game day, February 1. That includes the full game, commercials, halftime show with Katy Perry and Lenny Kravitz, and even an episode of The Blacklist.

Read the rest of this post »

13 hot new Super Bowl commercials getting their game on right now

Danny Trejo stars with recreated Brady bunch actors and sets in this hilarious ad for Snickers. Photo: Mars, Inc.

Danny Trejo stars with Brady Bunch actors and sets in this hilarious ad for Snickers. Photo: Mars

It used to be that you had to wait until Sunday to see the hot, out-of-this-world-expensive Super Bowl ads during the big game.

In our modern, always-connected age of sneak-peek overindulgence, you can actually skip the game itself and watch the ads on your own time, via YouTube and your sweet iPad or iPhone.

Here are 13 of the most hotly anticipated short films that you can preview right now, and spend your commercial time during the game making snacks and taking bathroom breaks.

Read the rest of this post »

Uber just dropped off an iPhone charger and NFL star at my door

andreellington

NFL running back Andre Ellington surprised me on my Uber ride today. Photo: Buster Hein/Cult of Mac

Tourists are invading Phoenix like locusts this weekend thanks to the Waste Management Open and a little football game called the Super Bowl. And while all the snowbirds are running around the valley watching golfers, snapping pics of gridiron superstars and taking in the unbelievable Arizona weather, Uber has a secret plan to lure fans into its black sedans.

Starting today, Uber is partnering with Mophie to deliver free JuicePacks to riders across the Phoenix valley, and they might just throw in an NFL superstar to go with it.

This afternoon I tested out the Mophie giveaway and wasn’t surprised how quickly an Uber SUV pulled up to my apartment. But when my driver opened up the passenger door to reveal Arizona Cardinals’ running back Andre Ellington, chilling like this is just what he does in the off season, I nearly lost my cool.

Read the rest of this post »

Apple promises $2 million to help bring Super Bowl 50 to Bay Area

ninerstadium_converted

Since the airing of Apple’s iconic “1984” commercial to launch the Macintosh, tech companies have had a special relationship with the Super Bowl. Now Apple is one of several tech giants — including Google, Yahoo and Intel — which have chipped in $2 million each in cash and services to help offset taxpayer dollars involved with bringing the historic 50th Super Bowl to the San Francisco 49ers stadium in Santa Clara, California.

Read the rest of this post »

Apple Posts Behind The Scenes Look At The Making Of 1-24-14 Super Bowl Ad

technology_hero

After Apple’s Super Bowl ad — which we summarily declared to be so good that it won the Super Bowl without even trying — Apple has posted a behind-the-scenes video to its YouTube channel, showing how the ad was shot.

And how was it shot? On January 24th, Apple directed 15 camera crews across 10 countries armed with several iPhone 5s’s, who were all in communication with one another over FaceTime to stay in sync.

Read the rest of this post »

Apple’s New Mac Video Wins The Super Bowl Ad Contest Without Even Trying

Apple-Mac-ad

Apple was notably absent from the Super Bowl ad slots Sunday, but a new video touting the Mac’s transformative power is quickly making Cupertino the most talked-about company the morning after the big game. The impressive clip continues the Mac’s 30th-anniversary celebration, and it was shot entirely on iPhones in 15 locations across five continents.

Read the rest of this post »

Will Apple Do A Super Bowl Ad This Sunday?

apple-1984-runner

This Sunday is the Super Bowl and, contrary to what Steve Jobs may have thought, yes, people will be watching it — around 108 million, if last year’s numbers are any indication.

The real question is whether Apple will have an ad ready for the event, to commemorate three decades since the company’s iconic Macintosh commercial kicked off an advertising trend that is still followed today.

Read the rest of this post »

Macworld/iWorld 2014 Gets Rescheduled For March 27 To March 29th

MosconeWestbldingmacworld2013

The biggest Apple expo in the world is moving to a new date for 2014 in order to avoid the Super Bowl and CES. Macworld/iWorld 2014 has been rescheduled for March 27th through March 29th.

Last year’s Macworld/iWorld expo was held from January 31st to February 2nd, which coincided with the Super Bowl and is only a few weeks removed from CES and holiday travel.

Read the rest of this post »