Super Bowl commercials score big results for app makers

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One of the biggest shockers of Super Bowl 2015, other than Malcolm Butler’s phenomenal interception, was the number of app companies willing to shell out $4.5 million for 30-second ad slots.

Clash of Clans, Game of War and Heroes Charge all paid up to get their games in front of the estimated 112 million live viewers during Sunday night’s game, but was it actually worth it?

Super Bowl commercials become Lego masterpieces in ‘Brick Bowl’

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Building a better Super Bowl ad brick by brick. Photo: A+C Studios
Building a better Super Bowl ad brick by brick. Photo: A+C Studios

You’ve surely seen the ultra-expensive Super Bowl commercials by now (and if you haven’t check out our round up), but I doubt you took time to recreate your favorites as stop-motion Lego animations.

That’s precisely what A+C Studios did, however, over the last 36 hours since the commercials aired.

Check it out below for some great Lego animation.

How to stream the Super Bowl for free to your iPad or iPhone

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You don't need cable to watch the game on your iPad. Photo: NFL
You don't need cable to watch the game on your iPad. Photo: NFL

This year’s Super Bowl will be streamed for free over the internet in full HD, no cable subscription required. Completely unbundling the big game is an effort on NBC’s part to promote its TV Everywhere service, which ironically requires a cable subscription.

11 hours of content will be streamed for free on game day, February 1. That includes the full game, commercials, halftime show with Katy Perry and Lenny Kravitz, and even an episode of The Blacklist.

13 hot new Super Bowl commercials getting their game on right now

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Danny Trejo stars with recreated Brady bunch actors and sets in this hilarious ad for Snickers. Photo: Mars, Inc.
Danny Trejo stars with Brady Bunch actors and sets in this hilarious ad for Snickers. Photo: Mars

It used to be that you had to wait until Sunday to see the hot, out-of-this-world-expensive Super Bowl ads during the big game.

In our modern, always-connected age of sneak-peek overindulgence, you can actually skip the game itself and watch the ads on your own time, via YouTube and your sweet iPad or iPhone.

Here are 13 of the most hotly anticipated short films that you can preview right now, and spend your commercial time during the game making snacks and taking bathroom breaks.

Uber just dropped off an iPhone charger and NFL star at my door

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NFL running back Andre Ellington surprised me on my Uber ride today. Photo: Buster Hein/Cult of Mac

Tourists are invading Phoenix like locusts this weekend thanks to the Waste Management Open and a little football game called the Super Bowl. And while all the snowbirds are running around the valley watching golfers, snapping pics of gridiron superstars and taking in the unbelievable Arizona weather, Uber has a secret plan to lure fans into its black sedans.

Starting today, Uber is partnering with Mophie to deliver free JuicePacks to riders across the Phoenix valley, and they might just throw in an NFL superstar to go with it.

This afternoon I tested out the Mophie giveaway and wasn’t surprised how quickly an Uber SUV pulled up to my apartment. But when my driver opened up the passenger door to reveal Arizona Cardinals’ running back Andre Ellington, chilling like this is just what he does in the off season, I nearly lost my cool.