Today in Apple history: Sequel to ‘1984’ Mac ad bombs hard

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The "Lemmings" ad was a massive disaster for Apple.
Photo: Ste Smith/Cult of Mac

Jan20January 20, 1985: Apple builds on the triumph of its previous year’s “1984” commercial for the Macintosh by… debuting another Super Bowl ad which has gone down in history as one of Apple’s biggest stinkers.

Called “Lemmings,” it’s an ad for the then-new Macintosh Office, which depicts blindfolded business men falling to their doom. It doesn’t go over well.

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Snapchat and NFL team up for first Discover sports channel

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Are you ready for some football?
Photo: Ste Smith/Cult of Mac

The NFL season is set to kick off in just over a month and Snapchat is ready to give users their weekly dose of pig skin action with the first ever Discover sport channel.

Snapchat’s partnership with the NFL comes a year after the two combined to create Live Stories surrounding NFL games. With the new Discover channel, football fans will be able to view headlines hot topics, and inside access videos for all 256 regular season games.

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Tim Cook gets sacked by Twitter for blurry Super Bowl photo

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Twitter is not impressed with Tim Cook's photography skills.
Twitter is not impressed with Tim Cook's photography skills.
Photo: Tim CookTwitter

Apple didn’t shell out for a super-expensive Super Bowl commercial last night, but CEO Tim Cook still managed to bring tons of attention to the iPhone — just not in the way he intended.

Celebrating the Bronco’s ugly victory over the Panthers last night, Cook tweeted a picture of the post-game festivities from the 20 yard line. It’s a position millions of people would’ve died to be in, but the only thing Twitter seemed to care about was how horribly blurry Tim’s photo turned out, leading to a flood of “shot on iPhone” jokes.

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Apple will provide free products for Super Bowl committee

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Still Apple's most iconic Super Bowl moment.
Photo: Apple

As one of the tech companies sponsoring this year’s Super Bowl, Apple is reportedly doing more than just lending its support to the biggest event on the NFL calendar. According to a new report, Apple will also be providing the host committee with free products and equipment.

Despite this, Apple has chosen not to have its name or logo included in any of the marketing materials for the event.

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Super Bowl commercials score big results for app makers

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One of the biggest shockers of Super Bowl 2015, other than Malcolm Butler’s phenomenal interception, was the number of app companies willing to shell out $4.5 million for 30-second ad slots.

Clash of Clans, Game of War and Heroes Charge all paid up to get their games in front of the estimated 112 million live viewers during Sunday night’s game, but was it actually worth it?

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Super Bowl commercials become Lego masterpieces in ‘Brick Bowl’

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Building a better Super Bowl ad brick by brick. Photo: A+C Studios
Building a better Super Bowl ad brick by brick. Photo: A+C Studios

You’ve surely seen the ultra-expensive Super Bowl commercials by now (and if you haven’t check out our round up), but I doubt you took time to recreate your favorites as stop-motion Lego animations.

That’s precisely what A+C Studios did, however, over the last 36 hours since the commercials aired.

Check it out below for some great Lego animation.

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How to stream the Super Bowl for free to your iPad or iPhone

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You don't need cable to watch the game on your iPad. Photo: NFL
You don't need cable to watch the game on your iPad. Photo: NFL

This year’s Super Bowl will be streamed for free over the internet in full HD, no cable subscription required. Completely unbundling the big game is an effort on NBC’s part to promote its TV Everywhere service, which ironically requires a cable subscription.

11 hours of content will be streamed for free on game day, February 1. That includes the full game, commercials, halftime show with Katy Perry and Lenny Kravitz, and even an episode of The Blacklist.

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13 hot new Super Bowl commercials getting their game on right now

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Danny Trejo stars with recreated Brady bunch actors and sets in this hilarious ad for Snickers. Photo: Mars, Inc.
Danny Trejo stars with Brady Bunch actors and sets in this hilarious ad for Snickers. Photo: Mars

It used to be that you had to wait until Sunday to see the hot, out-of-this-world-expensive Super Bowl ads during the big game.

In our modern, always-connected age of sneak-peek overindulgence, you can actually skip the game itself and watch the ads on your own time, via YouTube and your sweet iPad or iPhone.

Here are 13 of the most hotly anticipated short films that you can preview right now, and spend your commercial time during the game making snacks and taking bathroom breaks.

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Uber just dropped off an iPhone charger and NFL star at my door

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NFL running back Andre Ellington surprised me on my Uber ride today. Photo: Buster Hein/Cult of Mac

Tourists are invading Phoenix like locusts this weekend thanks to the Waste Management Open and a little football game called the Super Bowl. And while all the snowbirds are running around the valley watching golfers, snapping pics of gridiron superstars and taking in the unbelievable Arizona weather, Uber has a secret plan to lure fans into its black sedans.

Starting today, Uber is partnering with Mophie to deliver free JuicePacks to riders across the Phoenix valley, and they might just throw in an NFL superstar to go with it.

This afternoon I tested out the Mophie giveaway and wasn’t surprised how quickly an Uber SUV pulled up to my apartment. But when my driver opened up the passenger door to reveal Arizona Cardinals’ running back Andre Ellington, chilling like this is just what he does in the off season, I nearly lost my cool.

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Apple promises $2 million to help bring Super Bowl 50 to Bay Area

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Since the airing of Apple’s iconic “1984” commercial to launch the Macintosh, tech companies have had a special relationship with the Super Bowl. Now Apple is one of several tech giants — including Google, Yahoo and Intel — which have chipped in $2 million each in cash and services to help offset taxpayer dollars involved with bringing the historic 50th Super Bowl to the San Francisco 49ers stadium in Santa Clara, California.

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