Barista shuts down Tim Cook’s request to use Apple Pay

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Tim Cook greeting the people on his way to breakfast.
Tim Cook greeting the people on his way to breakfast.
Photo: Drew Angerer

Apple CEO Tim Cook has spent the past few days hanging out with the biggest figures in tech and media during the Sun Valley Idaho conference, but apparently not everyone in town has heard of Tim’s preferred way to pay for coffee.

During a visit to a local coffee shop, Cook reportedly tried to use Apple Pay which allows iPhone and Apple Watch owners to make transactions wirelessly. Even though the tech debuted two years ago, Tim ran into a roadblock when he busted out his iPhone to take care of the check.

Tim Cook and Eddy Cue spotted hobnobbing at Sun Valley

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Tim Cook greeting the people on his way to breakfast.
Tim Cook greeting the people on his way to breakfast.
Photo: Drew Angerer

Apple CEO Tim Cook has made his annual pilgrimage to Sun Valley, Idaho, to gather with other leaders who run the world’s tech and media empires.

This is the fourth year in a row that Cook has made an appearance at the exclusive conference, which attracts dozens of industry bigwigs like Disney CEO Bob Iger, Twitter’s Jack Dorsey, CBS CEO Leslie Moonves, HP CEO Meg Whitman and Facbook’s Mark Zuckerberg.

Tim Cook spotted in Sun Valley, tells reporter to ditch Samsung phone

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Cook and Cue looking casual in Sun Valley. (Photo by @kajawhitehouse on Twitter)
Cook and Cue looking casual in Sun Valley. (Photo by @kajawhitehouse on Twitter)

Apple’s Tim Cook and Eddy Cue were invited yet again this year to the illustrious business conference put on by Allen & Company in Sun Valley, Idaho. Today they were spotted walking around and talking to reporters.

The tech and media world’s elites gather in the resort town of Sun Valley annually to discuss potential partnerships and deals behind closed doors. Think of it like a social mixer on steroids for the world’s most powerful business moguls. Everyone from Rupert Murdoch to the CEOs of Comcast and AT&T attend.

While casually strolling through the mountain resort today, both Cook and Cue fielded questions from eager journalists looking to get a juicy quote or scoop.

Tim Cook and Eddy Cue on guest list for exclusive Sun Valley conference next week

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Tim Cook looking smug at Sun Valley last year. (photo by Rick Wilking, Reuters)
Tim Cook looking smug at Sun Valley last year. (photo by Rick Wilking, Reuters)

When it comes to all the elite conferences Silicon Valley is so well known for, Apple executives rarely make appearances. Apple’s shortlist includes the annual Code Conference and Allen & Co.’s business conference in Sun Valley, Idaho. The second kicks off next week.

Like last year, Tim Cook and Eddy Cue have been invited to hobnob with the tech and media world’s most powerful players. Both execs attended last year, and if they choose to do so again this year, there will undoubtedly be many interesting conversions had behind closed doors with competitors and potential partners.

Tim Cook To Attend Sun Valley Conference This Week

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apple-tim-cook-coo

Apple CEO Tim Cook is on the list of guests expected to attend the annual Sun Valley conference in Idaho this week.

The conference is held by New York-based investment bank Allen & Co., and hosts over 300 industry leaders participate in panels on politics, business, tech and more over a four day period. It’s basically a place for some of the most powerful business people in the U.S. to figure out how to become more powerful as they hangout and try to strike up business deals.