All items tagged with "studies"

Mobile Apps Are As Addictive As Cigarettes

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Auction giant eBay conducted an informal little experiment for the App Store’s fifth anniversary yesterday, to see whether people could survive O.K. without apps. Yeah, you’ve already guessed the answer.

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Americans Have Spent An Estimated $5.9 Billion Repairing Their Damaged iPhones

Americans Have Spent An Estimated $5.9 Billion Repairing Their Damaged iPhones

If you’ve ever dropped your iPhone or taken it for a dip in the swimming pool, then you know the pains of having your favorite electronic device murdered in front of your eyes. You also know the pains of the repair bill in your attempts to bring your iPhone back to life.

SquareTrade released a new study today that shows damaged iPhones have cost Americans about $5.9 billion in repair bills since their introduction in 2007. The study also found that in the last 12 months alone, 30% of iPhone owners damaged their device.

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Science Explains Why We Mourned For Steve Jobs

Science Explains Why We Mourned For Steve Jobs

Dr. Andrew K. Przybylski tries to explain why we all mourned Steve Jobs’s death.

Most of us never had the opportunity to meet Steve Jobs, but as Apple fans and users, we knew a lot about the company’s co-founder and former CEO. Even though we didn’t know him personally, we all felt an immense sense of loss when Jobs passed away last October.

In an effort to try to understand why Jobs’s death had such an affect on his fans, Dr. Andrew K. Przybylski from the University of Essex has conducted a three-part study that looks at how we felt connected to Jobs though his devices.

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America’s Youth Love Apple Products As Much As They Love Stuffing Their Faces With Junk Food

America’s Youth Love Apple Products As Much As They Love Stuffing Their Faces With Junk Food

A poll of over five thousand consumers aged eight to twenty-four has found that Apple is the most popular electronic brand in America today.

Not that it’s in particularly flattering company. In fact, just looking at the companies kids today like, it seems as if most of our nation’s youth spend the majority of their time gorging themselves on junk food. Go figure!

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The iPhone 4 Is The Most Fragile Smartphone… But It’s Still More Reliable Than The Competition

The iPhone 4 Is The Most Fragile Smartphone… But It’s Still More Reliable Than The Competition

Even if Glassgate turns out to be much ado about nothing, the iPhone 4 is a fragile little phone, despite its Gorilla Glass plated front: according to a study by third-party warranty company SquareTrade, the iPhone 4 is the most fragile smartphone that is.

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Study Finds Apps Use Up 50% Of All Mobile Bandwidth

Study Finds Apps Use Up 50% Of All Mobile Bandwidth

If you’ve ever wondered what killed off AT&T’s unlimited bandwidth plans, look no further than the App Store.

The study was performed by Finnish analytics company Zokem, which analyzed the mobile web usage of over 10,000 smartphone users across 6.5 million sessions in sixteen countries over the past year.

What Zokem found was that while a smartphone’s mobile browser — Safari, in the case of the iPhone — is still the biggest bandwidth hog on most smartphones, apps are now taking up 50% of mobile data volume. Predictably, the most popular apps across all smartphones are Facebook and Twitter.

Keep in mind that this study was not aimed at any particular platform, so iPhone users were lumped in with Android, Palm and Windows Mobile customers as well. Given how well-developed the iPhone’s App Store is compared to its competitors equivalent marketplaces, though, I wouldn’t be surprised if iOS device users use up an even larger percentage of mobile data through apps. At the end of the day, though, the disparity between app and browser usage is only going to get more profound as more media — and perhaps iTunes itself — enters the cloud.