Apple Music gets $5 student plan to boost subscriber numbers

Apple Music
Apple is looking to students to boost its music subscriber numbers.
Photo: Jim Merithew/Cult of Mac

Apple Music has a not-unimpressive 13 million subscribers right now, but Apple is looking to expand the number of customers willing to spend money on the service by targeting a group that has historically been one of the company’s strongest customer bases: students.

With that in mind, Apple today launched a new Apple Music ‘student’ pricing plan which slashes the per month cost in half ($9.99 down to $4.99 in the United States) for anyone in higher education.

For young app makers, winning a WWDC Student Scholarship is a dream come true


Some of last year's WWDC scholarship winners. (photo credit: Apple)
Some of last year's WWDC scholarship winners. (photo credit: Apple)

For any Apple coder, attending the annual Worldwide Developers Conference is a coveted opportunity. But for the young recipients of WWDC 2014 Student Scholarships, a free ticket to the event means more than an adventure in geekery; it’s the crowning achievement of their blossoming careers.

Take Shaan Singh, a 14-year-old developer and designer whose iPhone finance app Budgetize helped him bag a scholarship to WWDC, a prize that’s something like winning a golden ticket to Willy Wonka’s chocolate factory.

“It’s a big honor for me to be selected because I made an app that I feel was creative and smart, and Apple thinks so too,” he told Cult of Mac. “I’ve always admired Apple’s design, and I’m excited that they like mine too.”

Entry-Level MacBook Pro Now Costs $999 For Students

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Apple’s on a roll today. Shortly after releasing a cheaper $229 iPod touch (sans iSight camera), they’ve lowered the price on another staple… at least for students. If you buy an entry-level MacBook Pro, it now costs $999, $200 off retail. That’s double the previous educational discount, and makes it as cheap as an entry-level MacBook Air. Nice!