Apple Music has a not-unimpressive 13 million subscribers right now, but Apple is looking to expand the number of customers willing to spend money on the service by targeting a group that has historically been one of the company’s strongest customer bases: students.
With that in mind, Apple today launched a new Apple Music ‘student’ pricing plan which slashes the per month cost in half ($9.99 down to $4.99 in the United States) for anyone in higher education.
For any Apple coder, attending the annual Worldwide Developers Conference is a coveted opportunity. But for the young recipients of WWDC 2014 Student Scholarships, a free ticket to the event means more than an adventure in geekery; it’s the crowning achievement of their blossoming careers.
Take Shaan Singh, a 14-year-old developer and designer whose iPhone finance app Budgetize helped him bag a scholarship to WWDC, a prize that’s something like winning a golden ticket to Willy Wonka’s chocolate factory.
“It’s a big honor for me to be selected because I made an app that I feel was creative and smart, and Apple thinks so too,” he told Cult of Mac. “I’ve always admired Apple’s design, and I’m excited that they like mine too.”
The Sidney Central School District — located in Sidney, New York — has implemented a new 1-to-1 iPad Initiative for the 2013-14 school year, providing every child in the 7th through 12th grade with an iPad to work on.
Apple’s on a roll today. Shortly after releasing a cheaper $229 iPod touch (sans iSight camera), they’ve lowered the price on another staple… at least for students. If you buy an entry-level MacBook Pro, it now costs $999, $200 off retail. That’s double the previous educational discount, and makes it as cheap as an entry-level MacBook Air. Nice!