Hurricane Sandy Gave Navigation, News, Finance Apps A Massive Boost… But Not Weather?

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Mobile-Apps-Sandy-Velti
Use of weather apps actually decreased during Hurricane Sandy.

When Hurricane Sandy left millions of people across the East Coast of the United States without electricity, portable, battery-powered devices like smartphones and tablets were all they had to rely on. Not only did they provide a means of entertainment, but they also allowed those affected by the storm to follow the latest news and weather information.

With that being the case, Sandy had some interesting effects on app statistics. Compared with the preceding week in New York City, use of navigation apps more than doubled, while those in the finance category saw a 74% boost. Photography and news apps also became more popular, while, surprisingly, weather apps remained closed.