Vince Vaughn uses stock photo gag to promote Unfinished Business

Vince Vaughn and the Apex Select Team. Photo: 20th Century Fox/iStock by Getty Images
Vince Vaughn and the Apex Select Team. Photo: 20th Century Fox/iStock by Getty Images

Just look at this team. Their faces read, “Close the deal, you won’t regret it.”

A good stock photo makes you believe, a bad one makes you laugh. But when you recognize the team leader is Vince Vaughn, his smoldering confidence projects that good laughs lie ahead.

To promote his upcoming comedy Unfinished Business, 20th Century Fox used iStock by Getty Images to create a series of stock photos, featuring Vaughn and co-stars Dave Franco and Tom Wilkinson, to promote the film. Unlike the bad stock photos that cost money, these are available for editorial use for free.

Death to Stock aims to be a stock photo agency like no other


A sample of images from the photo agency Death to Stock. Photo: Death to Stock
A sample of images from photo agency Death to Stock. Photo: Death to Stock

David Sherry and Allie Lehman are not out to kill anything. But when they named their growing photo agency Death to Stock, they were sending out a pretty strong signal. Not with malice toward this segment of the photo industry, but a tongue-in-cheek invitation to any person who has ever had to create something using expensive, mediocre photography from a stock agency.

The name as well as the pictures they produce have caught the eye of more than 230,000 subscribers since Sherry and Lehman started the agency in Columbus, Ohio, in 2013.

The value of the company, Sherry said, is growing fast — in large part because they distribute the work free of charge.

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