Never mind the Apple Car, Woz is backing Cadillac

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Photo: Steve

Steve Wozniak thinks the future is all about self-driving cars, but don’t expect him to be putting his money on the rumored Apple Car.

That’s because the Apple co-founder has signed a deal with Cadillac which will see him not only appear in marketing for the firm, but also offering his thoughts in a technical consulting role.

“I will be meeting with Cadillac, offering tech ideas on what belongs [in future vehicles] and what doesn’t,” Woz told a group of more than 200 people attending a recent presentation hosted by BBVA Compass Bank.

Read the first ever article written about Apple

Woz and Jobs in their early days at Apple.
Woz and Jobs in their early days at Apple.
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Apple’s not exactly hurting for press coverage these days. There was a time, though, when the company was desperate for any bit of publicity it could drum up. That time was February 1977, when The Apple Computer Company spoke to Kilobaud magazine for a multi-page feature article.

I don’t know whether my favorite bit of the resulting article is the crowing about 10 Apple computers selling in three weeks (the iPhone 6 and 6 Plus sold 10 million in their opening weekend) or Steve Jobs not yet mastering the art of selling by admitting the machine “is not for everybody,” but it makes for fun reading nonetheless.

Play with Jobs & Woz phone phreak machines without breaking the law

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A phreaker box on display. Photo: Marcin Wichary/FlickrCC
A phreaker box on display. Photo: Marcin Wichary/FlickrCC

Way back in the day (1972), Steve Jobs and Steve Wozniak designed and started selling “blue boxes,” devices that generated specific tones that would game the telephone networks of the day (called “phreaking.” These would allow phone phreaks to make free long distance calls, for instance.

It was illegal then (the two Steve’s inspiration, “Cap’n Crunch” Draper, was sent to prison for five years for his own phreaking attempts), but you can get the same fun minus the jail time now at a new website that emulates the blue boxes of yesteryear.

Woz: Apple wasn’t built to sell $17,000 watches

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Steve Wozniak. Photo: HigherEdWeb/Flickr CC
Steve Wozniak seems to have mixed emotions about the upcoming Apple Watch. Photo: HigherEdWeb/Flickr CC

Steve Wozniak seems to have a complex relationship with both modern-day Apple and, particularly, the Apple Watch. In an interview at the Automate/Promat Show in Chicago yesterday, Apple’s co-founder said Apple’s foray into high-end wearables marks a very different turn for the company he helped to found.

“It didn’t seem like the company we started,” he said. “That’s not the Apple that moved the world forward.”