For 30 years, Macworld has chronicled all things Apple-related. Photo: Macworld cover, December 2011
The closing of Macworld is the end of an era. Thirty years ago, the publication was the midwife to the launch of the Macintosh.
Cult of Mac has a series of exclusive recollections by the magazine’s founder Dave Bunnell, which chronicle the journalist’s close encounters with a young and volatile Steve Jobs, the Mac’s difficult gestation and the birth of modern desktop computing. It’s a great trip down memory lane — with plenty of outbursts, last-minute changes and even a cameo by Ella Fitzgerald.
There aren't many consumer electronics companies that win kudos for their excellence in other realms.
Apple did just that recently when it earned an Emmy in the Creative Arts category for its commercial "Misunderstood." Apple has been named the most admired, most innovative company and the best brand too many times to count. Its leaders, designers and products have been feted more than a prize calf at the state fair.
Here are some of the other high honors and quirky tributes Apple has racked up over the years — plus one title that no one at Apple seems to merit.
Steve Jobs and Steve Wozniak were crowned National Medal of Technology and Innovation laureates by Ronald Reagan in 1985 for "their development and introduction of the personal computer which has sparked the birth of a new industry extending the power of the computer to individual users."
It was the first year of the award; other winners included IBM and AT&T Bell Laboratories. Not bad for a pair of college dropouts.
Apple first got its hands around the winged statuette in 2001 with a Primetime Engineering Award earned for FireWire.
"Transferring data at up to 400Mbps, FireWire delivers more than 30 times the bandwidth of the popular USB peripheral standard," Apple's press release boasted at the time. "With its high data-transfer speed and 'hot plug-and-play' capability, FireWire is the interface of choice for today’s digital audio and video devices, as well as external hard drives and other high-speed peripherals."
While the fuzzy, wacky, colorful Muppets might seem aesthetically at odds with, well, everything Apple does, there's been a mutual appreciation dating back to the "Think Different" campaign, which featured Muppet maestro Jim Henson.
The Jim Henson Honors go to folks who make the world a better place by inspiring people to celebrate life.
"Steve Jobs has been a leader in the ongoing efforts to develop technologies that allow users to effortlessly express themselves," said Lisa Henson when the award was handed to Jobs in 2010.
Sir Jonathan Ive has won armfuls of honors, including the knighthood, for his groundbreaking designs. But not everyone can get a Blue Peter badge from the beloved BBC children's program of the same name.
“Ive is an inspiration to children around the world and we were ecstatic to hear his comments and design advice to our viewers who will remember such feedback for a lifetime,” said Ewan Vinnicombe, acting editor of Blue Peter.
In 2002, the National Academy of Recording Arts and Sciences gave Apple a technical Grammy, the first ever awarded to a computer maker.
“We love music and are thrilled to play a part in how music is created and enjoyed,” said Steve Jobs. “We are honored to be receiving our industry’s first Technical Grammy and we look forward to making many more contributions in the years ahead.”
Steve Wozniak was awarded the Isaac Asimov Science Award in 2011.
"While most people would know Wozniak from his days at Apple, he continues to exhibit his ingenuity and generosity in other settings. A noted philanthropist, Wozniak is a committed advocate for science and computer education," organizers said, citing his funding of science schools in Los Gatos, California, and a summer camp for tech-minded kids.
He shares the title with Neil deGrasse Tyson, Robert Sapolsky and Eugenie Scott.
This is one of those honors you'd expect Apple to win. But alas, no. According to Walter Isaacson's biography, Steve Jobs thought he was up for consideration the year the magazine's editors decided to go with the personal computer instead of a person. Jobs gave access to the reporters for what he thought was a cover story and found the profile they wrote about him "so awful that I actually cried."
In 2012, Tim Cook was in the running, but had to settle for third runner-up status. "Like an Apple product, Cook runs smooth and fast," the magazine wrote. Just not enough to compete with Barack Obama, who edged him out for the title.
Gadget-loving Steve Wozniak sounds like he won’t be queuing for the iWatch on its day of release.
Apple co-founder Steve Wozniak has called the wearables product category — of which Apple’s eagerly-anticipated iWatch will be one — “a hard sell.”
In an email exchange with CNet on Wednesday, the routinely outspoken Woz (who recently turned 64) noted that smart watches are “go-betweens for your smartphone, but are an extra piece and need special advantages that the smartphone doesn’t have, in my opinion. If they are just a Bluetooth go-between then it could wind up in the category of Bluetooth headsets: Fun to wear and show off for a day.”
Apple’s beloved co-founder Steve Wozniak turns 64 years old today. Steve Jobs may be the most admired figure to come out of Apple, but with his imperious distance from us mere mortals, he was hard to love.
Wozniak, on the other hand, is well and truly beloved by the tech community.
A true Silicon Valley original, he’s the genius who invented the personal computer, got rich, and then spent his fortune having fun rather than taking over the world. It doesn’t hurt that he’s also a practical joker, all-around nerd, and someone who has never been afraid to speak his mind about technology’s power to change the world.
Apple co-founder Steve Wozniak has written an open letter to the Federal Communications Commission (FCC) concerning the subject of Net Neutrality.
In it, Wozniak runs down his history with telecom and details the various headaches he’s dealt with as a result of monopoly companies and government policies. With several examples, Woz points out how innovation and experimentation will be stifled if new rules concerning net neutrality are passed into law.
Want to know what a business lesson about Apple looks like at Harvard Business School?
A whole lot like a comic book, apparently. The publishing arm of Harvard Business School is turning to comics to help tell case studies related to high profile companies. One of these — called “Apple’s Core” — turns the story of Apple’s early days into sequential art, reminiscent of the Steve Jobs manga from last year.
This change was reportedly done to make the story more interesting and palatable to visual and foreign learners, who would prove less inclined to learn about Apple if made to read a printed case study.
Getting a new Mac delivered to your door is always an exciting experience… but imagine opening the door and seeing, not your postman, but Apple co-founder Steve Wozniak at your door? You’d lose your mind, just like the girl in this video, Emma, does when she realizes that er idol is at the door. As Emma’s father notes, it’s like having your lightbulbs delivered by Thomas Edison!
Steve Wozniak hasn’t been involved in Apple business for a long, long time. However, that wasn’t enough to stop him from participating in a recent, wide-ranging discussion at CeBIT 2014 in Hannover — on everything from Tim Cook’s performance as CEO, to whether or not Apple still has the cool factor.
The other day, our Google-loving friends over at Cult of Android breathlessly hopped on a story suggesting that Apple co-founder Steve Wozniak wanted Apple to make an Android smartphone.
It was always a bizarre story — what could Apple possibly have to gain from that, when it is already has the best-selling smartphone in the world — but it certainly made for a good headline. The only problem? Woz says he never meant it.