Woz’s wacky music festival is the focus of new documentary

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Steve Wozniak wax sculpture fake eyes
Remember that time Woz was a concert promoter?
Photo: Madame Tussauds

Before there was the Apple Music Festival, there was the US Festival: a sprawling, Woodstock-style music event hosted by Apple co-founder Steve Wozniak.

Boasting performances ranging from the Grateful Dead and the Ramones to The Kinks and Fleetwood Mac, the story behind the epic, money-losing concert is set to be told in a new documentary called The US Generation.

Marketer once pleaded with Jobs and Woz to change Apple’s name

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It wouldn't be retro with the rainbow Apple logo.
Things could have been very different.
Photo: ColorWare

Given that it’s currently the world’s most valuable brand, few people would suggest that Apple should give up its name in favor of something a bit more, well, geeky.

But that wasn’t the case when the company launched, as Apple co-founder Steve Wozniak recently revealed.

Today in Apple history: Happy birthday Steve Wozniak

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Steve Wozniak wax sculpture fake eyes
Woz turns 66 today.
Photo: Madame Tussauds

Aug11August 11, 1950: Apple co-founder Steve Wozniak is born. While Steve Jobs may be the most admired figure to come out of Apple, a good argument can be made that Woz is the most well-loved by fans.

In addition to his most famous creation, the Apple II, Wozniak is also responsible for imbuing Apple’s products with his own fun-loving personality.