Marketer once pleaded with Jobs and Woz to change Apple’s name


It wouldn't be retro with the rainbow Apple logo.
Things could have been very different.
Photo: ColorWare

Given that it’s currently the world’s most valuable brand, few people would suggest that Apple should give up its name in favor of something a bit more, well, geeky.

But that wasn’t the case when the company launched, as Apple co-founder Steve Wozniak recently revealed.

Today in Apple history: Happy birthday Steve Wozniak


Steve Wozniak wax sculpture fake eyes
Woz turns 66 today.
Photo: Madame Tussauds

Aug11August 11, 1950: Apple co-founder Steve Wozniak is born. While Steve Jobs may be the most admired figure to come out of Apple, a good argument can be made that Woz is the most well-loved by fans.

In addition to his most famous creation, the Apple II, Wozniak is also responsible for imbuing Apple’s products with his own fun-loving personality.

KansasFest: Final notes from ‘Nerdvana’


The future and its foundation have a tense history.
Photo: David Pierini/Cult of Mac

Cult of Mac 2.0 bugCult of Mac’s David Pierini traveled to KansasFest to meet Apple fans intensely devoted to the Apple II computer line. The machine turns 40 next year.

KANSAS CITY, Mo. — It’s rare we hear the term personal computer anymore. Yet personal is the only word to begin to understand KansasFest and a small but feisty community of preservationists who love the Apple II line of computers.

The 28th fest concluded Saturday and within the event’s first hour, attendees were already making plans to attend next year, the 40th birthday of the Apple II.