All items tagged with "Steve Jobs"

Killer instincts hide behind Apple’s friendly new face

Time Cook onstage at WWDC 2014. Photo: Roberto Baldwin/The Next Web

Apple seems friendlier these days. But at what cost? Photo: Roberto Baldwin/The Next Web

Apple sure is looking friendlier these days.

This year’s Worldwide Developers Conference was geekier, more welcoming and less locked-down than any in recent history. Apple also bid farewell to Katie Cotton — the much-feared queen of PR, whose frosty relations with journalists made her only slightly less terrifying than an angry Steve Jobs — with a call for a “friendlier, more approachable” public relations face to warm up the company’s relationship with the press.

“For the past few years it’s felt like Apple’s only goal was to put us in our place,” Panic’s Cabel Sasser recently tweeted. “Now it feels like they might want to be friends.”

These recent moves represent a major change in the way Apple does business, even as the company sits atop a $150 billion war chest amassed thanks to innovative products, ruthless leadership and heavy-handed policies that fostered a culture of secrecy and utter domination. But in a world where it’s drummed into our heads that nice guys finish last, does Apple’s approach risk killing the company with kindness?

CEO Tim Cook certainly doesn’t seem to think so.

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From the Mac to the iPhone: Steve Jobs patent exhibit opens in Denver

Steve Jobs holding original iPhone

A new exhibit showcasing hundreds of original Apple patents has opened in Denver.

Entitled “Patents and Trademarks of Steve Jobs: Art and Technology that Changed the World,” the display offers a rare opportunity to look over some of the most influential and important patents in recent tech history — ranging from the original Macintosh through the iPhone.

Colorado U.S. Senator Michael Bennet says that the exhibit, “provides a unique glimpse into one of our country’s most iconic innovators, highlighting Jobs’ wide-ranging portfolio and lasting influence on modern technology.”

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Apple just obsoleted the Mac and nobody noticed

Photo: Roberto Baldwin/The Next Web

Craig Federighi, Apple’s senior vice president of software engineering, unveils OS X Yosemite to the world at WWDC 2014. Photo: Roberto Baldwin/The Next Web

With iOS 8 and OS X Yosemite, Apple is finally showing us its idea of how we’ll compute in the future. Perhaps not surprisingly, this pristine vision of our computing destiny — unveiled after years of secret, patient and painstaking development — aligns perfectly with how we currently use our computers and mobile devices.

The keynote at this year’s Worldwide Developers Conference earlier this month not only showed off a new way to think about computing, based on data not devices, but also silenced pretty much every criticism leveled at the company over the past few years.

Let’s take a look at Apple’s new way of doing things, which fulfills Steve Jobs’ post-PC plan by minimizing the importance of the Mac.

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Eddy Cue: There was no reset period at Apple after Jobs’ death

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Despite the fact that Steve Jobs didn’t want Apple to become a company in which people were constantly asking themselves “What Would Steve Do?” after his death, it was inevitable that people would compare Apple under Tim Cook to Apple under its legendary co-founder.

Asked about that topic during an interview with Walt Mossberg and Kara Swisher at yesterday’s Re/code Code Conference — and specifically whether there had been a “reset” period following Jobs’ death —  Eddy Cue commented that:

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9 things every Apple fan should do at WWDC 2014

Coding marathons, packed parties and more fanboys than should be legally permissible in one building await developers when Apple’s Worldwide Developers Conference kicks off in San Francisco next week, and while the conference is serious business for most devs, who says you can’t have a little bit of fun too?

WWDC rips into high gear with a keynote on June 2nd followed by days of coding sessions, high-profile speakers, hands-on labs and tons of get togethers for developers of all sizes and backgrounds.

Sneaking in time to tour San Francisco is nearly impossible thanks to the stuffed scheduled at WWDC and nearby AltConf, but whether you’re coming to WWDC as a first timer or a seasoned vet, here are nine things every Apple fan must do at least once while visiting the Bay Area.

Japanese ministry is on the hunt for the next Steve Jobs

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I don’t need to tell the readers of a blog called Cult of Mac that Steve Jobs could be brilliant. Nor, if you’ve read much about Jobs’ life, do you likely need to be informed that he could sometimes be a little unhinged — whether that meant berating co-workers, or bursting into tears because the design for a forthcoming product didn’t totally live up to his expectations.

A good case can, in fact, be made for the fact that these two qualities went hand-in-hand: that treating the creation of a personal computer or a smartphone as if life depended on it was what made, and still makes, Apple products great.

Taking this idea into consideration, a new plan by Japan’s Ministry of Internal Affairs and Communications seeks to find the country’s next great technology mogul who is just a bit “hen” — the Japanese word for odd, weird, or crazy.

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How Steve Jobs taught everyone (even Apple’s engineers) to care about design

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It is often said that what separates Apple from companies like Samsung and Sony is that at Apple, design is law. Other companies put engineering first.

But that’s not true, according to former Apple senior designer and user experience evangelist Mark Kawano. Speaking to Fast Company’s design site, Co.Design, Kawano says that Apple is still an engineering first company.

The difference? Every engineer at Apple knows how to think like a designer.

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Apple bought Beats for video, suggests Steve Jobs’ biographer

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The web has spun about 13,000 different theories on why Apple bought Beats. Did they want the headphones? Or was it Beats Music that tipped things over?

It’ll be months, if not years, before we learn Apple’s real play with the Beats acquisition, but Steve Jobs’ biographer Walter Isaacson has his own theory on why Apple bought Beats and it has nothing to do with music, overpriced headphones, or other wearables.

It’s all about video.

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Machine Crush Monday: Apple’s iconic Fifth Avenue store turns 8

It takes a lot to be both New York City’s most photographed landmark and Apple’s most beautiful retail store. It’s rare that a shop can genuinely be said to take your breath away, but in the case of New York’s Fifth Avenue Apple Store, it lives up to its reputation — and then some.

A big glass box with a glass elevator in the middle, as well as a see-through staircase, complete with wrap-around glass banister, it’s a little bit like Apple’s long-forgotten (but spectacular) Power Mac G4 Cube — only so big that you can shop in it.

Grossing more than any other store in New York, and making more dosh per square foot than any other store in the world, exactly eight years after it opened its doors, Apple’s flagship retail store has become an iconic part of the New York landscape.

And like a lot of the best Apple products, it owes it all to Steve Jobs.

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Steve Jobs lands with a thud in controversial mattress ads

"You, go out and get me the softest mattress you can find!"

“You, go out and get me the softest mattress you can find!”

Someone in global ad agency Oglivy & Mather is clearly thinking different (read: not really thinking at all) because they’ve featured Steve Jobs as one of the historical figures in a bizarre, and bafflingly offensive, ad campaign for Indian mattress company Kurl-On.

The theme of the ads is the idea of bouncing back (because, you know, mattresses have bounce in them) with famous people shown recovering from low points in their life to “bounce back” to greater levels of success. Jobs’ own advert shows him being booted out of Apple in 1985, only to return to glory as the creator of the iPad.

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