Today in Apple history: Steve Jobs returns following liver transplant

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Steve Jobs
September 9 marked the start of Jobs' final run at Apple.
Photo: Ben Stanfield/Flickr CC

Sep9September 9, 2009: Steve Jobs makes his public return at an Apple keynote following his liver transplant surgery.

Appearing on stage at Apple’s fall event, Jobs receives a standing ovation lasting almost one minute and opens the keynote on an unusually personal note by discussing his health.

Apple’s secret strategy: Underpromise and overdeliver

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iPhone 7 colors
Why the critics are wrong who think Apple's lost its touch.
Photo: Apple

Apple’s always been the company that promised us the world. Steve Jobs’ genius was his ability to convince us that every single thing Apple did shifted the Earth on its axis.

Recently, that feeling of magical futurism has faded. Apple events have been preceded by a feeling of “been there, done that.”

Forget the “wireless future” that Apple talked up at yesterday’s iPhone 7 event as it tried to convince us that we really want AirPods and a dongle rather than a headphone jack. If Apple has a strategy in 2016, it’s underpromise and overdeliver.

And it’s working great!

Today in Apple history: iPod shows it has life after iPhone

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img_127202_apple-ipod-touch
Apple released three new iPods, including the first iPod touch, nine years ago today.
Photo: Apple

5SeptSeptember 5: Apple introduces its first new iPods after the release of the iPhone, with the third-gen iPod Nano, newly-renamed iPod Classic, and — most significantly — the debut of the iPod touch.

In doing so, it sets out to demonstrate that there is still plenty of life left in Apple’s iconic portable music player.