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One of the things that makes a Mac a Mac is the beautiful startup sound it makes when you turn it on: a soothing, sonorous noise that sounds like electronic harp strings being plucked as you enter the gardens of Zen.
But it wasn’t always this way. When the original Macintosh was released, the startup sound was horrible. Yet it wasn’t Steve Jobs who fixed it. It was an unknown sound engineer who hated it with such a passion that he defied his bosses and literally snuck it onto the Mac.
SAN FRANCISCO — Sébastien Leidgens wants to put a new angle on the business card.
His invention, Cubr, is a six-sided die that connects people through private mobile web chat. When a red, blue or green Cubr is tossed your way, you hit the website or download the app, then enter the code to start your instant message convo or share photos with the person who gave you the die. The enterprising Belgian, a former project manager at a digital marketing agency, is taking a gamble on the idea that people are tired of handing out one-dimensional cards.
“It’s a business card for non-business people,” Leidgens says in an English heavily influenced by his native French. “Young people don’t have business cards. This you can use for private situations in everyday life. It’s a lot more fun and outside of the usual public circles.”