During the historic 2007 iPhone keynote, Steve Jobs famously called a local Starbucks and made a prank order for 4,000 lattes… enough for everyone at the Moscone Center to enjoy. He then said, “Just kidding. Wrong number. Goodbye!”
Amusingly, that quick prank call to demonstrate the iPhone’s Maps and Phone apps is still resulting in prank calls six years later. And even more incredibly, the barista who originally took the call still works at that Starbucks!
Apple and Starbucks have parted with (RED) to help give a little back this holiday season. Buy a $15 iTunes + $15 Starbucks gift card combo online, and both companies will donate 5% of proceeds to help fund AIDS research.
(RED) has been a longtime partner with Apple. If you buy a red colored iPod from Apple, a small percentage of the sale also goes towards the fight to end AIDS. You can order a holiday gift card basket from Apple, Starbucks and (RED) now.
Back in August, Square partnered with Starbucks to bring mobile payments to the coffee giant’s thousands of stores nationwide. Starbucks said that Square would be integrated into 7,000 of its stores across the U.S. by early November, and now the time has come.
Square has the ability to open a virtual tab with a merchant so you don’t have to scan your iPhone at the register, but Starbucks isn’t adopting this functionality. You’ll have to scan your iPhone after you order, like Passbook.
While we knew that Square was coming to Starbucks sometime later this year, it’s now been revealed that the partnership is launching in early November. Instead of having to use your credit card or cash, you’ll be able to use the free Square app to pay for your skinny vanilla latte.
If you installed iOS 6 last week, you probably expected to be able to use your Starbucks rewards card in Passbook. For some unknown reason, Starbucks has not yet updated its iOS app with Passbook integration, but the company has confirmed that the update is coming “at the end of this month.”
Passbook, Apple’s approach to a virtual wallet in iOS 6, allows merchants to store coupons, tickets, passes and rewards cards in barcode form on an iOS device. Starbucks cardholders will be able to pay for their drinks and earn rewards with Passbook when the update comes out.
In a fantastic blog post, designer Josh Lehman begs us all to stop using the metaphor that many of us, press and developer alike, continue to spout when we hear a complaint about the price of a $0.99 app. “Look,” we say, again and again, “you’ll spend $4 on a cup of coffee at (insert your favorite coffe brand here, usually Starbucks), why won’t you spend a paltry $1 on my app?”
Lehman sees through the falsity of this argument, and then shows us why this attitude isn’t selling apps, either, regardless of its accuracy.
PayPal looks to expand its mobile payment market share and features with an app-based payment trial at McDonald’s locations in France.
Square’s announcement of its partnership with Starbucks and the launch of new mobile payment company by several key retail and service chains were signs that the mobile payment industry and digital wallet concept is big business. Late last week, however, there was more news on the mobile payments front that proves that the race is far from over – one could even say that it’s barely started.
In a move that could make Square’s deal with Starbucks seem small and limited, Reuters reports that PayPal may soon be expanding its brand of mobile payments to include on the biggest fast food chains on the planet – McDonald’s. PayPal is currently testing a payment system in 30 McDonald’s locations in France. The company demoed the technology earlier this year.
Square is courting small business with new rules and lower transaction fees.
Last week, Square announced a partnership with Starbucks to provide back-end payment processing and CRM for the coffee mega-company. Today, Square brings news of the other end of the business spectrum. Small businesses who make less than $250,000 per year will no longer have to pay the standard 2.75 percent per swipe processing fee (though they can still opt for this) if they pay one flat rate, currently set at $275 monthly.
If a small businesses chooses the flat rate option, they’ll essentially end up paying 1.3 percent per swipe – a significant savings if they meet the criteria. IF the business goes over the line, they’ll be charged the standard per-swipe rate.
This is Square making sure that it can have as many users as possible, from super corporate giants to small mom and pop shops with a bit of tech savvy.
Square just announced a huge partnership with Starbucks that will put the hot mobile payment startup in 7,000 Starbucks nationwide this fall. The news means that Square users will be able to use the app to pay at select Starbucks locations and find nearby stores in the Square Directory.
As part of the partnership, Starbucks is investing a cool $25 million in Square and the CEO of Starbucks will be joining Square’s Board of Directors. This is definitely a win-win for Square, Starbucks, and the mobile payment industry as a whole.