7 Awesome Companies Apple Should Buy After Missing The Boat On Oculus


Apple is heading toward a $1 trillion market cap. Photo: Pierre Marcel/Flickr CC
Apple is heading toward a $1 trillion market cap. Photo: Pierre Marcel/Flickr CC

When Facebook snapped up virtual-reality company Oculus VR this week, it got us wondering what other interesting startups Apple might want to buy before Mark Zuckerberg can get his hands on them.

While Oculus is most well known for its Rift gaming headset, Zuckerberg sees a far more wide-ranging application for the company’s VR tech, envisioning it as a futuristic communications platform. “One day, we believe this kind of immersive, augmented reality will become a part of daily life for billions of people,” he said in his post about the acquisition.

That’s the kind of big thinking Steve Jobs brought to the table when he talked about the way the Mac, the iPod, the iPhone and the iPad would change the way people interact with technology. While Apple rarely dips into its $150 billion cash hoard to buy other hardware firms, here are seven awesome companies whose technology could help Cupertino enhance and improve its existing devices — as well as build entirely new ones.

Square And Griffin Have Made A Merchant iPhone Case For Card Reader [CES 2014]



CES 2014 bug LAS VEGAS — Square sells its own cash register replacement for the iPad, but the mobile payments company has yet to debut any iPhone-compatible accessories for its card reader. Well, until now.

Griffin has made a Merchant case that is designed specifically to work with Square’s tiny reader, and it doubles as an added layer of protection for the iPhone.

Apple’s Lightning Creator Shrinks Square’s Card Reader Nearly In Half



Today Square unveiled its new card reader with a design that’s nearly half the size of the original. By ditching clunky stock components in the first Square Reader, the mobile payments pioneer has created a smoother card swiping experience and sleeker, tapered design the second time around.

How did Square achieve such drastically improved hardware in only one revision? Apple’s former head of accessories, who led the development of the Lightning connector, was in charge.