Apple Music’s new ads highlight the best of British music

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Apple Music has over 20 million subscribers.
Apple Music has over 20 million subscribers.
Photo: Apple

Apple has published a new series of ads for its music streaming service and just like its last ads for AirPods, the new spots focus on the U.K. market.

The two new Apple Music ads originally aired during the BRIT awards last month, but Apple just added them to its YouTube channel. Beats 1 radio host Julie Adenuga narrates the ads which highlight a bevy of British artists while talking about Apple Music’s best features.

Check ’em out:

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Spotify boasts more than double the subscribers of Apple Music

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Spotify
Spotify won't be quite as spectacular for those who won't pay.
Photo: Jim Merithew/Cult of Mac

Apple Music’s batch of exclusives haven’t been able to stop Spotify’s impressive growth of paid subscribers over the last year.

Spotify revealed today that it new has over 50 million paid subscribers for its music streaming service, which is more than double the 20 million subscribers Apple Music had at the end of 2016.

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Spotify eyes lossless audio to wow your ears

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Spotify
CD quality audio is coming to Spotify.
Photo: James Merithew/Cult of Mac

Spotify appears poised to put the final nail in Tidal’s coffin.

The music streaming service is planning to launch a new feature that will give listeners access to lossless audio streaming, according to a new report reveals the feature is currently in testing.

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RollerCoaster Tycoon Classic and other awesome apps of the week

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AwesomeAppsHolidays
'Appy holidays everyone!
Photo: Ste Smith/Cult of Mac

If you find yourself at a loose end today, perhaps after overindulging on the eggnog and looking to sit down for a few minutes, why not check out our picks for the top apps of the last week?

Whether you own an iPhone, iPad, Apple Watch or MacBook, we’re confident you’ll find something to enjoy on our list!

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Apple Music racks up more than 20 million subscribers

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Get ready rock.
Apple Music has hit a big milestone!
Photo: Jim Merithew/Cult of Mac

Apple Music has passed the 20 million subscriber mark, according to new figures released by Apple.

Last time the company released adoption figures, back in September, those numbers hovered around 17 million — meaning the number of paying Apple Music users jumped 15 percent in the past three months.

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Drake sings Taylor Swift in new Apple Music ad

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Drake-Apple-Music-ad
Drake has bad blood with the bench press.
Photo: Apple

Canadian rap star and Apple fanboy Drake gives us a glimpse at his comical side in the company’s latest Apple Music ad by singing along to Taylor Swift while getting beaten by the bench press.

The ad is part of Apple Music’s ongoing “distractingly good” campaign, which has previously featured Swift herself.

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Apple scoops up talent, tech from bankrupt music pioneer Omnifone

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apple music app
Omnifone's tech is already inside Apple Music.
Photo: Ste Smith/Cult of Mac

To beef up its streaming music service, Apple has hired some key employees from Omnifone, a company that was a pioneer of in music streaming industry.

Rumors floated this summer that Apple was looking to acquire Omnifone after the company filed for bankruptcy. Instead of buying the whole thing though, a new report claims that Apple instead bought some of parts of Omnifone’s tech and workforce.

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Neil Young returns to Apple Music

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Neil Young hates your silly music stream services
Neil Young previously swore off Apple Music for quality issues.
Photo: Kris Krüg/Flickr

Well that didn’t last long! Having previously taken almost all of his music off streaming services due to their alleged poor sound quality, Neil Young is back on Apple Music, Spotify and Rdio — as well as new music service Amazon Music Unlimited.

The creator of the high-fidelity PonoPlayer, Young last year published a missive in which he said that he didn’t want his music to be “devalued by the worst quality in the history of broadcasting or any other form of distribution.”

Somewhere along the way, though, it seems his stance his changed.

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