To beef up its streaming music service, Apple has hired some key employees from Omnifone, a company that was a pioneer of in music streaming industry.
Rumors floated this summer that Apple was looking to acquire Omnifone after the company filed for bankruptcy. Instead of buying the whole thing though, a new report claims that Apple instead bought some of parts of Omnifone’s tech and workforce.
The creator of the high-fidelity PonoPlayer, Young last year published a missive in which he said that he didn’t want his music to be “devalued by the worst quality in the history of broadcasting or any other form of distribution.”
Somewhere along the way, though, it seems his stance his changed.
Forget $9.99 per month — Apple might slash the price of Apple Music subscriptions to better compete with streaming music rivals, most notably Amazon.
According to a new report, Apple could drop monthly subscription prices by as much as 20 percent. The Apple Music price drop would mean a regular subscription would cost users around $7.99 per month, while a family package would go for $12.99.
Apple Music remains a long way from being a finished product, according to Apple executive and Beats Electronics co-founder Jimmy Iovine.
In a new interview discussing the struggles of building a product that fuses the worlds of tech and music, Iovine revealed that the company wants to build a product that is more than just a utility for accessing your music or getting a weekly playlist.
Apple Music and Spotify have started offering users access to unofficial, user-uploaded music remixes, courtesy of a deal with Dubset Media Holdings.
The company uses algorithms to sort out licensing and royalty payments for musical remixes. It’s an incredibly complicated problem to tackle, since a single remix might have upward of 600 different rights holders.