All items tagged with "Spot Angels"

Scenes from a pivot: Making lemonade when your first app turns sour

Sweetch's home/office.Photo: Jim Merithew/Cult of Mac

Inside the Sweetch home office, where five French entrepreneurs did an about-face after their parking app drew the ire of San Francisco officials. Photo: Jim Merithew/Cult of Mac

SAN FRANCISCO — It’s every entrepreneur’s worst nightmare: The app you’ve spent hours developing gets shut down before it even really launches.

It’s been a rocky road for four young French entrepreneurs who hoped to make their mark with a parking app called Sweetch. Their idea was to alert prospective parkers that spots on the street were freeing up, exchanging a nominal fee between drivers that could be donated to local charities. But instead of paving the road to fame by clearing the city’s congested streets, they ended up pulling their app from the Apple store under threat of litigation from San Francisco’s City Attorney.

“We helped five or 10 people a day, we brought value to them, but the city didn’t even try to understand that,” co-founder Hamza Ouazzani Chahdi says, speaking to Cult of Mac in the sunny, immaculate and modern apartment the guys call both home and office in the city’s Mission District. “We were lumped in with the other apps that definitely had a predatory model and it was toxic for us.”

He says that despite a meeting with San Francisco officials, the entrepreneurs weren’t really give a chance: “It was just, ‘Here’s your deadline.’”

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