Steve Jobs wasn’t a fan of news leaking out about future products.
Is it any wonder that Steve Jobs — who transformed Apple from an incredibly leak-heavy company during the 1990s, into one of the most secretive tech companies in existence — hated word getting out about his future products?
While bloggers and other reporters could get harsh treatment from Apple, however, it was loose lips on the part of actual Apple partners that really threw Jobs into a rage.
An anecdote from a new story about Time Inc. in this week’s New York magazine illustrates this, by relating how Jobs responded to Time Inc. releasing a YouTube video showing how its publications might survive the digital age, by harnessing the possibilities offered by the iPad.
The problem? Apple hadn’t yet announced the iPad’s existence.
From today, Time Inc. is allowing Newsstand users to try its digital magazines before they buy them. You’ll be able to read a handful of articles from its latest magazines in full — as well as teasers for others — before you hand over any cash.
The tablet is more than a device that can be used to consume content from the web. Sure, it can also be used to create and communicate, but it can also be used consume the latest in digital magazines. This Cult of Mac Deals offer caters to the magazine lovers out there as we’ve got 2 months of unlimited access to Next Issue – for free!
Take a magazine. Put an iPad behind an advert on a printed page. Behold: moving pictures.
This is one of the latest advertisements from Lexus, and in reality all the paper is doing is acting as a screen, with images projected on to it from behind. Just as huge buildings have become popular film backdrops using projection mapping technology, now simple printed pages are doing the same thing.
Bongo’s Simpsons Comics make their debut on iOS, NASA teaches us about spacecraft, Apple lets us manage our torrent downloads, and more.
Kicking off this week’s must-have apps roundup is an incredible word processor called UX Write, which makes working with large, complex documents on the go a breeze. You’ll also find Simpsons Comics, the latest app from comiXology that brings Bongo’s Simpsons library to iOS; a wonderful app from NASA that allows you to get up close and personal with the spacecraft used to explore our solar system, and more.