Is it any wonder that Steve Jobs — who transformed Apple from an incredibly leak-heavy company during the 1990s, into one of the most secretive tech companies in existence — hated word getting out about his future products?
While bloggers and other reporters could get harsh treatment from Apple, however, it was loose lips on the part of actual Apple partners that really threw Jobs into a rage.
An anecdote from a new story about Time Inc. in this week’s New York magazine illustrates this, by relating how Jobs responded to Time Inc. releasing a YouTube video showing how its publications might survive the digital age, by harnessing the possibilities offered by the iPad.
The problem? Apple hadn’t yet announced the iPad’s existence.