How Sonos Used Clever Software Engineering To Make A $50 Gadget Obsolete

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Sonos Bridge gets the boot for a simplified setup
Sonos Bridge gets the boot for a simplified setup

It’s not often that a company announces that they’ve figured out a way to make people stop paying for a piece of hardware by purposely making it obsolete, but that’s just what Sonos has done.

Sonos has just announced that thanks to clever programming, they have figured out a way to make their $50 Sonos Bridge device — a gadget that plugs into your router to allows you to stream music in perfect sync to the Sonos speakers throughout your house — completely obsolete.

7 Awesome Companies Apple Should Buy After Missing The Boat On Oculus

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Apple is heading toward a $1 trillion market cap. Photo: Pierre Marcel/Flickr CC
Apple is heading toward a $1 trillion market cap. Photo: Pierre Marcel/Flickr CC

When Facebook snapped up virtual-reality company Oculus VR this week, it got us wondering what other interesting startups Apple might want to buy before Mark Zuckerberg can get his hands on them.

While Oculus is most well known for its Rift gaming headset, Zuckerberg sees a far more wide-ranging application for the company’s VR tech, envisioning it as a futuristic communications platform. “One day, we believe this kind of immersive, augmented reality will become a part of daily life for billions of people,” he said in his post about the acquisition.

That’s the kind of big thinking Steve Jobs brought to the table when he talked about the way the Mac, the iPod, the iPhone and the iPad would change the way people interact with technology. While Apple rarely dips into its $150 billion cash hoard to buy other hardware firms, here are seven awesome companies whose technology could help Cupertino enhance and improve its existing devices — as well as build entirely new ones.

Amazon AutoRip Gives You A Free MP3 Copy Of Every CD You’ve Bought Since 1998

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Amazon has today launched a new music service called AutoRip, which offers customers a free MP3 version of every album they’ve bought on CD from Amazon since 1998. The service currently boasts more than 50,000 digital albums from all the major record labels, and Amazon insists that new titles are added on a regular basis.