It’s not often that a company announces that they’ve figured out a way to make people stop paying for a piece of hardware by purposely making it obsolete, but that’s just what Sonos has done.
Sonos has just announced that thanks to clever programming, they have figured out a way to make their $50 Sonos Bridge device — a gadget that plugs into your router to allows you to stream music in perfect sync to the Sonos speakers throughout your house — completely obsolete.
When Facebook snapped up virtual-reality company Oculus VR this week, it got us wondering what other interesting startups Apple might want to buy before Mark Zuckerberg can get his hands on them.
While Oculus is most well known for its Rift gaming headset, Zuckerberg sees a far more wide-ranging application for the company’s VR tech, envisioning it as a futuristic communications platform. “One day, we believe this kind of immersive, augmented reality will become a part of daily life for billions of people,” he said in his post about the acquisition.
That’s the kind of big thinking Steve Jobs brought to the table when he talked about the way the Mac, the iPod, the iPhone and the iPad would change the way people interact with technology. While Apple rarely dips into its $150 billion cash hoard to buy other hardware firms, here are seven awesome companies whose technology could help Cupertino enhance and improve its existing devices — as well as build entirely new ones.
Samsung has today unveiled Shape M7, a $400 wireless speaker that hopes to compete with the Sonos. It connects to your smartphone, tablet, or computer via Bluetooth, Wi-Fi, or NFC, and there’s a handy companion app that makes setup easy on Android and iOS devices.
Sonos’ new PLAYBAR does two things: The first is to add a hefty, sound FX-pumping speaker bar to your underpowered HDTV. And the second is to provide a temporary respite for my otherwise vestigial CAPS LOCK key.
Amazon has today launched a new music service called AutoRip, which offers customers a free MP3 version of every album they’ve bought on CD from Amazon since 1998. The service currently boasts more than 50,000 digital albums from all the major record labels, and Amazon insists that new titles are added on a regular basis.
Sonos has updated its iOS app and introduced the ability to wirelessly stream music AirPlay-style to your Sonos speaker directly from your iPhone, iPad, or iPod touch. Until now, users have had to have a Mac or PC acting as a middleman, but Sonos latest iOS apps remove that requirement.
Some people complain – quite wrongly – that Apple’s design team is there solely to fight with the engineers. The thinking goes that Jony Ive spends his days doodling beautiful, thin boxes with no ports, and the engineering team then argues to get things like screens, batteries and data ports put back in.
Utter nonsense, of course, but at Sonos, it appears that this is just the way things work: The shape of its new $700 Sonos Sub was picked by customers (customers!) and then the Sonos engineers had to make a speaker to fit inside.
Sonos has updated their Controller app on Android and iOS in preparation for the June 19th launch of the Sonos SUB. The Sonos SUB is the latest addition to their top-notch wireless audio system and adds that ground shaking bass you’ve been looking for. The SUB works with all amplified components: CONNECT:AMP/ZP120/ZP100; PLAY:5/ZonePlayer S:5; PLAY:3 and features:
Sonos is ditching its dedicated CR200 remote control in favor of mobile apps. According to Sonos boss John MacFarlane, this was the plan all along. Now, though, there are enough people with smartphones and tablets to finally make the hardware controller obsolete.