Psychedelic new Sonos logo will put you on a music trip

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Sonos' new logo is trippy (Pro Tip: scroll up and down while looking at it).
Sonos' new logo is trippy (Pro Tip: scroll up and down while looking at it).

We love Sonos speakers here at Cult of Mac. In fact, we can barely make it through our Faves and Raves segment on the CultCast without Leander waxing poetic for the sleek wireless speakers.

The company just teamed up with Bruce Mau Design to create a new psychedelic logo that’s nearly as entertaining their HiFi systems that let you beam sound to any room in your house. If you scroll up and down the page you’ll notice a pulsing effect on the logo, similar to a bass thumping speaker.

There’s no mention on Bruce Mau Design’s website as to whether the optical illusion is intentional. If not it’s an awesome accident. Go ahead and wiggle the page up and down to experience the the visual effect yourself.

Via: BrandNew

Sonos makes its speaker system easier (and cheaper) to set up

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Sonos Bridge gets the boot for a simplified setup
Sonos simplified its setup process by giving the Bridge the boot

Sonos’ incredible wireless speaker system is getting even easier to setup now that company has announced its $50 Bridge that was required to stream music to any Sonos speaker in your house, will now be completely optional.

A new firmware update for Sonos will make the Bridge – which had to be connected to a router via an ethernet cable to work – nearly obsolete today, allowing users to connect Sonos speakers directly over Wi-Fi rather than setting up a proprietary network.

How Sonos Used Clever Software Engineering To Make A $50 Gadget Obsolete

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Sonos Bridge gets the boot for a simplified setup
Sonos Bridge gets the boot for a simplified setup

It’s not often that a company announces that they’ve figured out a way to make people stop paying for a piece of hardware by purposely making it obsolete, but that’s just what Sonos has done.

Sonos has just announced that thanks to clever programming, they have figured out a way to make their $50 Sonos Bridge device — a gadget that plugs into your router to allows you to stream music in perfect sync to the Sonos speakers throughout your house — completely obsolete.

7 Awesome Companies Apple Should Buy After Missing The Boat On Oculus

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Apple is heading toward a $1 trillion market cap. Photo: Pierre Marcel/Flickr CC
Apple is heading toward a $1 trillion market cap. Photo: Pierre Marcel/Flickr CC

When Facebook snapped up virtual-reality company Oculus VR this week, it got us wondering what other interesting startups Apple might want to buy before Mark Zuckerberg can get his hands on them.

While Oculus is most well known for its Rift gaming headset, Zuckerberg sees a far more wide-ranging application for the company’s VR tech, envisioning it as a futuristic communications platform. “One day, we believe this kind of immersive, augmented reality will become a part of daily life for billions of people,” he said in his post about the acquisition.

That’s the kind of big thinking Steve Jobs brought to the table when he talked about the way the Mac, the iPod, the iPhone and the iPad would change the way people interact with technology. While Apple rarely dips into its $150 billion cash hoard to buy other hardware firms, here are seven awesome companies whose technology could help Cupertino enhance and improve its existing devices — as well as build entirely new ones.

Sonos Sub’s Shape Was Designed By The Public

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Imagine if Jony Ive let customers design Apple products
Imagine if Jony Ive let customers design Apple products.

Some people complain – quite wrongly – that Apple’s design team is there solely to fight with the engineers. The thinking goes that Jony Ive spends his days doodling beautiful, thin boxes with no ports, and the engineering team then argues to get things like screens, batteries and data ports put back in.

Utter nonsense, of course, but at Sonos, it appears that this is just the way things work: The shape of its new $700 Sonos Sub was picked by customers (customers!) and then the Sonos engineers had to make a speaker to fit inside.