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Audio-Technica Just Added Six ‘SonicFuel’ Models To Their Umpteen-Earphone Lineup

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The Audio-Technica ATH-CKX7iS, which comes in, oh, about a bazillion colors. It’s a SKU horror show!

Audio-Technica has far, far too many models of in-ear earphones to count. I mean, literally — I tried counting them and gave up due to exhaustion and severe dehydration (I stopped at about 20, which makes me a wimp and means I should probably drink more water).

So why are they adding six more models (which the company is calling their “SonicFuel” series) to the mix? And why do they bear an uncanny resemblance to Monster’s iSport earphones, right down to the swiveling ports and massive flange? Whatever the answers to these questions might be, the new sets, at $50-$100, are in just about the right price-range for holiday gifts; and if the fit really is identical to what we experienced with the iSPorts, they’re probably really comfy.

Read the rest of this post at Cult of Android »