Is Apple wasting its time trying to fight Snapchat? [Friday Night Fights]

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Apple has tried to fight the social networks before.
Photo: Ste Smith/Cult of Mac

Apple’s next big venture could be to go head-to-head with Snapchat and similar content-sharing services. The company is expected to integrate new video features into iOS that would be developed by the engineers behind Final Cut and iMovie.

Friday Night Fights bug But is this a good idea? Apple failed miserably when it tried to take on social networks before, and some would argue that many of its products already suffer as a result of its expansion into new areas.

Join us in this week’s Friday Night Fight as we battle it out over whether Apple is wasting its time trying to fight Snapchat.

Facebook videos are about to get extremely intelligent

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Facebook is killing your battery.
Automatic tagging is coming to video.
Photo: Jim Merithew/Cult of Mac

Facebook is upping its game with video. Soon, Facebook will be able to automatically identify friends in videos and tag them. Better yet, it’ll store this information so when you want to find that moment again, you could find the video by searching for your friend’s name and then jump straight to when they appear in frame.

Twitter for Mac doesn’t suck anymore

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That didn't take too long, did it?
Photo: Twitter

Twitter finally resurrected its Mac app with just about everything its users have been asking for over the past several… well, for a really long time. The update at long last looks much like the Twitter you’re familiar with on your smartphone or desktop browser. It’s complete with highly requested features like GIF support and group direct messages with up to 50 people, plus a dark theme for power users and more.

“Don’t call it a comeback!” Twitter wrote in the update description. “Twitter for Mac is getting the update you’ve been asking for.”

Facebook adds support for Live Photos — but there’s a catch

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Your Facebook News Feed is about to liven up.
Photo: Facebook

A few months after Apple birthed Live Photos into existence with the release of the iPhone 6s, Facebook is catching on to the idea. The social network is building the feature right into its iOS app so iPhone 6s and 6s Plus owners can start uploading their animated photos and viewing others. But it’s not all good news, since there are two issues with Facebook’s implementation.

Meet the messaging app that will save your ass

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reTXT lets you edit messages or photos after you've already sent them.
Photo: reTXT

reTXT is a radical new messaging app that wants to fix everything wrong with online communication as it exists now. It landed back in April and includes a number of unique features — like being able to edit a message you already sent — all of which are currently patent pending. The app just updated today for iOS and Android with support for voice calling with end-to-end encryption as well.

Sticking out from the crowd of third-party messaging apps, I decided to take a closer look.