Small businesses are jumping on the iOS/mobile bandwagon but aren’t getting the apps/services that they need to succeed.
According to a new study, mobile technologies like the iPhone and iPad aren’t delivering all the applications and features that most small businesses feel they need to succeed. The issue is less with Apple (or Google or RIM) and more with the developers and technology partners that create and market solutions tailored to the somewhat unique needs of the small business market.
The study was performed by Techaisle, a research firm that specializes in the small to mid-size business (SMB) market. It looked at whether small businesses felt that they were getting adequate options and support from cloud and mobile technology vendors. It found that across several areas, mobile technology solutions are failing to provide needed capabilities.
Apple’s wiki server could have been a major social network option for businesses
Microsoft confirmed yesterday that it plans to purchase Yammer, a four-year old company that specializes in providing enterprise social networks. The move, which has been rumored for months, offers Microsoft a chance to develop business collaborative systems that go well beyond the company’s Sharepoint service.
The move is an interesting one that could be significant in the enterprise space. The success of public social networks has led a number of organizations to attempt to bring the social concept into the workplace. The rate of success has varied with NASA’s Spacebook project being one of the more notable failures (and one lampooned by Stephen Colbert).
iOS 6 offers huge potential for local businesses to attract and retain customers
If I had to pick on adjective for Apple’s upcoming iOS 6, it’d be “local” – Apple is integrating an immense range of local features and giving businesses amazing tools for attracting new customers. Regardless of whether you’re talking about a large chain like Starbucks or a family owned local business, Apple is offering virtually any customer-facing company an immense range of tools to attract and retain new customers.
Storyful for iOS says it can help you “separate the news from the noise.” It plucks interesting news stories from social media networks, spotting the stuff that’s trending and turning it into a news feed. That all sounds great, until you start trying to use it – although it’s a great idea with great promise, it’s let down by too many performance problems.
Ongoing concerns over the practice of employers requiring prospective and current employees to hand over their social media passwords has led to the introduction of new legislation prohibiting the practice. According to Senator Richard Blumenthal’s (D-CT) government page, the Password Protection Act of 2012 will enhance current law to prohibit employers from compelling or coercing employees into providing access to their private accounts:
The consumerization of IT is about more than just a handful of users bringing their own devices into the office. That’s the big take away from the first morning here the CITE Conference in San Francisco. The real story is that movement may have started out with people taking their iPads to work and and checking Twitter throughout the workday, but it has become something much much greater.
At heart, this movement isn’t so much about devices, social networks, or cloud services – it’s about how these technologies have changed the relationship that people have with technology. Apple and other companies have made most people comfortable with technology and shown them an experience of solutions that just work.
We’ve had a great time this week seeing everyone be so enthusiastic about the Twitter Celebration Giveaway. Five excited winners took home some excellent printers and monitors from HP. We want to give a big thanks to all our readers who participated in the giveaway and who have supported us on Twitter, Facebook, Google+, Instagram, and even Pinterest. Also, a huge thank you to HP for being such a great company to team up with and providing all the prizes.
Holy guacamole, we won! To be perfectly honest, I have no idea how this happened. Wired is bigger than Cult of Mac in almost every measurable aspect (except sex appeal, obviously), and their magazine is cool as hell. But somehow, we went off like Tom Brady and managed to melt their faces off with our awesomeness during our “Insta-gram Challenge.”
Even though we were slightly somewhat heavily inebriated at the Wired Party in Las Vegas when we challenged them, you guys managed to pull it off for us. First off we owe a big thank you to our readers for making this momentous feat possible. Secondly, Wired deserves some credit for playing along with us and being good sports even if they obviously aren’t the better Instagramers. Thirdly, I guess we’re obligated to thank ourselves in that prototypical KanYe West fashion. I heard whispering around the office today that CoM’s John Brownlee credits the “Kobe System” for helping him come up with hilarious tweets and pictures during CES.
What’s next? Don’t worry, our Instgram feed isn’t going dormant until the next CES. We’ll be pumping out more Cult of Mac pictures for your entertainment because we realize that taking down Wired is cool and all, but who we really want to beat is The Biebs. We’re coming after you’re next Justin!
From the “maybe I can get these on Cydia” department: musician and artist David Byrne has created a number of authentic looking app store listings for fake iPhone apps, as contributions to a social media-related art exhibition being held in New York City next month. One handy offering is called Invisible Me, an auto-reply app for texts and emails allowing you to avoid work while pretending to be engaged. Sweet!
RockMelt is pretty handy for those of us who like to post news and blog posts straight to our Facebook and Twitter feeds from the web on our iPhones. It also functions as a basic newsreader, and It’ll sync with the browser’s Mac version so you can access bookmarks and posts that have been tagged with its “View Later” feature. Best of all, it’s free.
![iOS 6 Will Be Great For Local Businesses, Here’s Why [Opinion]](http://cdn.cultofmac.com/wp-content/uploads/2012/06/ios6-local-search.jpg "ios6-local-search")
![Storyful News App Is A Great Idea, But Too Buggy To Rely On [Review]](http://cdn.cultofmac.com/wp-content/uploads/2012/05/storyful.jpg "Storyful")
