Nothing’s driving design nerds as crazy as the rumor that Jony Ive is taking a torch to iOS’s egregious skeuomorphic design elements and coming up with something for iOS 7 a lot more modern and flat like Windows 8.
In truth, any hopes that Ive is going to completely raze the ground of iOS skeuomorphism for iOS 7 are probably optimistic: Ive hasn’t had enough time, and it’s just too deeply ingrained into the operating system. More likely, Ive’s sensibilities will more immediately be felt in more subtle pairing-downs, like the way Apple’s Podcast app had the reel-to-reel player removed in a recent version.
But what does Jony Ive eventually want iOS to look like? A stunning new concept video has a very compelling take on that question.