Samsung Builds Fake Apple Store To Shoot Anti-iPhone 5 Ad

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You look familiar.

Samsung has begun shooting its next commercial, and like previous ads, this one will poke fun at Apple and its users — namely those who will be purchasing the new iPhone 5 this week. Unfazed by its recent court loss, the Korean company has erected a fake Apple store, complete with Macs and iOS devices, just so that it can mock every consumer using a rival device in a 30-second video.

Photos of the set, which is currently being constructed in Los Angeles, have begun making their way around the web, and they show the store in all its glory, with fake banners, and even fake Geniuses.