The new store being built by Apple along the Chicago River is shaping up to be one of the company’s most expensive new locations of 2017.
Apple’s store on the iconic “Magnificent Mile” is being mostly built underground at 401 N. Michigan Ave., but Apple wants the plaza-level entrance to be absolutely fabulous, so it’s going to cost more than $60 million.
An early preview of Apple’s redesigned London store reveals lots of new plants, simplified shelves and tables, as well as untethered iPhones and iPads that visitors can pick up and carry around the store.
Apple’s flagship Regent Street store, closed since June for the major remodel, is set to reopen Saturday. Early photos and a video tour show off the retail outlet’s uncluttered new look.
A major redesign is coming soon to the Apple Store iOS app that will bring Amazon-like shopping suggestions to users based on customers’ buying history.
Apple’s redesign will reportedly include a new “For You” tab that suggests products based on previous orders, arming the tech giant with a new tool to create more sales right before the launch of the iPhone 7 in September.
Using Apple Pay to buy items has been limited to physical retail stores and apps, but Apple is reportedly planning to rollout the service soon to mobile websites, putting it in closer competition with PayPal and other platforms.
The mobile website version of Apple Pay will allegedly be ready in time for the 2016 holiday shopping season. Once launched, the mobile version will allow shoppers to complete purchases using their fingerprint rather than entering credit card info on websites.