Apple may be cutting iPhone 7 orders as demand falls

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iPhone 7 back
Interest in the iPhone 7 is already falling.
Photo: Ste Smith/Cult of Mac

Apple is reportedly cutting iPhone 7 and iPhone 7 Plus orders less than three months after their debut due to falling demand.

Momentum has fallen “significantly” in China and other markets, according to sources in Apple’s supply chain, and component makers are already shifting their focus to iPhone 8.

Apple Watch shipments suffer sharp summer decline

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apple-watch-2
Apple has seen its share of the smartwatch market crumble.
Photo: Ste Smith/Cult of Mac

Apple Watch shipments declined a staggering 71.6 percent this summer, according to IDC, with Apple shifting just 1.1 million units during the third quarter. During the same period last year, the company sold an estimated 3.9 million units.

iPhone shipments will get worse before they get better

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iPhone 6 Plus_7
Apple will have to wait until next year for iPhone growth to return.
Photo: Ste Smith/Cult of Mac

Apple is confident the iPhone will bounce back from its current slump in demand, but new forecasts suggest shipments will get worse before they get better. Researchers don’t expect growth to return until 2017 when Apple introduces bigger upgrades.

Apple remains No. 1 PC maker, despite falling sales

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Sell your MacBook to us, even if it's busted.
Apple reigns as the top PC maker, but it's a crumbling market.
Photo: Ste Smith/Cult of Mac

Apple has once again been named the No. 1 seller of PCs, based on shipments of just over 14 million units in the first three months of 2016.

The study comes courtesy of independent analysts Canalys, which claim that worldwide PC shipments — which it defines as being desktops, notebooks, two-in-ones and tablets — totaled 101 million units this quarter. That means that, broadly speaking, seven out of every 50 PCs sold bore the Apple brand.

iPhone demand won’t get better in a hurry

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Shipments will take another tumble this quarter.
Photo: Ste Smith/Cult of Mac

After this week’s disappointing earnings report — which saw Apple’s profits decline year-over-year for the first time since 2003 — many people are speculating on when they can expect to see the iPhone decline turn around.

The answer? Certainly not this quarter, according to a new report which suggests that iPhone shipments are likely to fall to around 40 million units (compared to 51.19 million units) in the next three month period.