LAS VEGAS, CES 2012 – Here’s the secret business of most polyurethane iPhone screen protectors: they know you’re not going to be able to get it on perfectly aligned without bubbles or pieces of grit underneath. In fact, they’re counting on you making a mash of things, and having to buy an expensive replacement.
But that business model is a double-edged sword, thinks Pure Gear. Sure, make the process of applying a polyurethane shield difficult and you might sell first-time buyers two instead of one the first time. But since the process is such a pain in the butt, and so hard to get right, many consumers never try again after the first time they mess it up.
That’s where Pure Gear’s incredible new shield applying tech comes in. Called the PureTek Roll-On, Pure Gear’s solution makes applying a polyurethane shield to your iPhone as easy as rolling a new coat of paint on the wall.