Apple stops swinging for the fences

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Apple's new MacBook Pros with Touch Bar should be hitting store shelves by the end of the week.
Apple's 'new hit product' mindset is demoralizing for employees.
Photo: Apple

The days of Apple busting out hit new products every few years may be over. According to one of the best Apple analysts, Apple has been trying to de-emphasize the “home-run” mindset that made it the most enviable company in tech.

Speaking at the recent UBS Tech Conference, Horrace Dediu claimed Apple’s cultural identity is undergoing a dramatic shift.

Apple rakes in $9 billion in profit during Q4 2016

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money
Yep, Apple made a bunch of money, again.
Photo: Ste Smith/Cult of Mac

Apple today revealed its results for the fourth fiscal quarter of 2016. While the company made as much revenue as expected, it still posted its first annual revenue decline since 2001.

The good news for investors is that Apple is projecting a lot of iPhone growth next quarter. In Q4 2016, Apple earned $46.9 billion in revenue and $9 billion in profit, but in Q1 2017 Apple predicts it will rake in $76 billion to $78 billion.

Microsoft more profitable than Apple at $1 trillion milestone

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Lumia's failure hasn't hit Microsoft too hard... yet.
Photo: Microsoft

Apple may have quaffed all the champagne at the $1 trillion in revenue party before Microsoft even got its invite, but the Windows maker rocked up in a bigger limo.

Last quarter, Microsoft finally reached the major milestone that Apple celebrated back in 2015, and it currently boasts even more profit.